The method itself, no doubt, was only unfamiliar in so far as it used the King's name. It was familiar and common enough in other connections. But a method which might have been unexceptionable for calling attention to the virtues of a shop, a soap, a circus, or a pill, seemed inappropriate in the case of a great nation struggling at the crisis of its fate.[[4]]

Each of us must judge from his own experience of the effect produced. The writer has heard harsher things said of these appeals by the poor, than by the well-to-do. The simplest and least sophisticated minds are often the severest critics in matters of taste as well as morals. And this was a matter of both. Among townspeople as well as countryfolk there were many who—whether they believed or disbelieved in the urgent need, whether they responded to the appeal or did not respond to it—regarded the whole of this 'publicity' campaign with distrust and dislike, as a thing which demoralised the country, which was revolting to its honour and conscience, and in which the King's name ought never to have been used.[[5]]

ON THE WORKING CLASSES

On the part of the working-classes there were other objections to the methods employed. They resented the hints and instructions which were so obligingly given by the 'publicity artists' and the 'party managers' to the well-to-do classes—to employers of all sorts—as to how they should bring pressure to bear upon their dependents. And they resented—especially the older men and those with family responsibilities—the manner in which they were invited by means of circulars to signify their willingness to serve—as they imagined in the last dire necessity—and when they had agreed patriotically to do so, found themselves shortly afterwards called upon to fulfil their contract. For they knew that in the neighbouring village—or in the very next house—there were men much more eligible for military service in point of age and freedom from family responsibilities, who, not having either volunteered, or filled up the circular, were accordingly left undisturbed to go about their daily business.[[6]]

The attitude of the country generally at the outbreak of war was admirable. It was what it should have been—as on a ship after a collision, where crew and passengers, all under self-command, and without panic, await orders patiently. So the country waited—waited for clear orders—waited to be told, in tones free from all ambiguity and hesitation, what they were to do as classes and as individuals. There was very little fuss or confusion. People were somewhat dazed for a short while by the financial crisis; but the worst of that was soon over. They then said to themselves, "Let us get on with our ordinary work as hard as usual (or even harder), until we receive orders from those responsible for the ship's safety, telling us what we are to do."

BUSINESS AS USUAL

There was a certain amount of sparring, then and subsequently, between high-minded journalists, who were engaged in carrying on their own business as usual, and hard-headed traders and manufacturers who desired to do likewise. The former were perhaps a trifle too self-righteous, while the latter took more credit than they deserved for patriotism, seeing that their chief merit was common sense. To have stopped the business of the country would have done nobody but the Germans any good, and would have added greatly to our national embarrassment.

At times of national crisis, there will always be a tendency, among most men and women, to misgivings, lest they may not be doing the full measure of their duty. Their consciences become morbidly active; it is inevitable that they should; indeed it would be regrettable if they did not. People are uncomfortable, unless they are doing something they have never done before, which they dislike doing, and which they do less well than their ordinary work. In many cases what they are inspired to do is less useful than would have been their ordinary work, well and thoughtfully done. At such times as these the Society for Setting Everybody Right always increases its activities, and enrols a large number of new members. But very soon, if there is leadership of the nation, things fall into their proper places and proportions. Neither business nor pleasure can be carried on as usual, and everybody knows it. There must be great changes; but not merely for the sake of change. There must be great sacrifices in many cases; and those who are doing well must give a helping hand to those others who are doing ill. But all—whether they are doing well or ill from the standpoint of their own private interests—must be prepared to do what the leader of the nation orders them to do. This was fully recognised in August, September, October, and November last. The country expected orders—clear and unmistakable orders—and it was prepared to obey whatever orders it received.

But no orders came. Instead of orders there were appeals, warnings, suggestions, assurances. The panic-monger was let loose with his paint-box of horrors. The diffident parliamentarian fell to his usual methods of soothing, and coaxing, and shaming people into doing a very vague and much-qualified thing, which he termed their duty. But there was no clearness, no firmness. An ordinary man will realise his duty so soon as he receives a definite command, and not before. He received no such command; he was lauded, lectured, and exhorted; and then was left to decide upon his course of action by the light of his own reason and conscience.[[7]]