PART VII—Design, Color, and Lettering
- 43. Applied Design for Printers By Harry L. Gage
- A handbook of the principles of arrangement, with brief comment on the periods of design which have most influenced printing. Treats of harmony, balance, proportion, and rhythm; motion; symmetry and variety; ornament, esthetic and symbolic. 37 illustrations; 46 review questions; glossary; bibliography.
- 44. Elements of Typographic Design By Harry L. Gage
- Applications of the principles of decorative design. Building material of typography paper, types, ink, decorations and illustrations. Handling of shapes. Design of complete book, treating each part. Design of commercial forms and single units. Illustrations; review questions; glossary; bibliography.
- 45. Rudiments of Color in Printing By Harry L. Gage
- Use of color: for decoration of black and white, for broad poster effect, in combinations of two, three, or more printings with process engravings. Scientific nature of color, physical and chemical. Terms in which color may be discussed: hue, value, intensity. Diagrams in color, scales and combinations. Color theory of process engraving. Experiments with color. Illustrations in full color, and on various papers. Review questions; glossary; bibliography.
- 46. Lettering in Typography By Harry L. Gage
- Printer’s use of lettering: adaptability and decorative effect. Development of historic writing and lettering and its influence on type design. Classification of general forms in lettering. Application of design to lettering. Drawing for reproduction. Fully illustrated; review questions; glossary; bibliography.
- 47. Typographic Design in Advertising By Harry L. Gage
- The printer’s function in advertising. Precepts upon which advertising is based. Printer’s analysis of his copy. Emphasis, legibility, attention, color. Method of studying advertising typography. Illustrations; review questions; glossary; bibliography.
- 48. Making Dummies and Layouts By Harry L. Gage
- A layout: the architectural plan. A dummy: the imitation of a proposed final effect. Use of dummy in sales work. Use of layout. Function of layout man. Binding schemes for dummies. Dummy envelopes. Illustrations; review questions; glossary; bibliography.
PART VIII—History of Printing
- 49. Books Before Typography By F. W. Hamilton
- A primer of information about the invention of the alphabet and the history of bookmaking up to the invention of movable types. 62 pp.; illustrated; 64 review questions.
- 50. The Invention of Typography By F. W. Hamilton
- A brief sketch of the invention of printing and how it came about. 64 pp.; 62 review questions.
- 51. History of Printing—Part I By F. W. Hamilton
- A primer of information about the beginnings of printing, the development of the book, the development of printers’ materials, and the work of the great pioneers. 63 pp.; 55 review questions.
- 52. History of Printing—Part II By F. W. Hamilton
- A brief sketch of the economic conditions of the printing industry from 1450 to 1789, including government regulations, censorship, internal conditions and industrial relations. 94 pp.; 128 review questions.
- 53. Printing in England By F. W. Hamilton
- A short history of printing in England from Caxton to the present time. 89 pp.; 65 review questions.
- 54. Printing in America By F. W. Hamilton
- A brief sketch of the development of the newspaper, and some notes on publishers who have especially contributed to printing. 98 pp.; 84 review questions.
- 55. Type and Presses in America By F. W. Hamilton
- A brief historical sketch of the development of type casting and press building in the United States. 52 pp.; 61 review questions.
PART IX—Cost Finding and Accounting
- 56. Elements of Cost in Printing By Henry P. Porter
- The Standard Cost-Finding Forms and their uses. What they should show. How to utilize the information they give. Review questions. Glossary.
- 57. Use of a Cost System By Henry P. Porter
- The Standard Cost-Finding Forms and their uses. What they should show. How to utilize the information they give. Review questions. Glossary.
- 58. The Printer as a Merchant By Henry P. Porter
- The selection and purchase of materials and supplies for printing. The relation of the cost of raw material and the selling price of the finished product. Review questions. Glossary.
- 59. Fundamental Principles of Estimating By Henry P. Porter
- The estimator and his work; forms to use; general rules for estimating. Review questions. Glossary.
- 60. Estimating and Selling By Henry P. Porter
- An insight into the methods used in making estimates, and their relation to selling. Review questions. Glossary.
- 61. Accounting for Printers By Henry P. Porter
- A brief outline of an accounting system for printers; necessary books and accessory records. Review questions. Glossary.
PART X—Miscellaneous
- 62. Health, Sanitation, and Safety By Henry P. Porter
- Hygiene in the printing trade; a study of conditions old and new; practical suggestions for improvement; protective appliances and rules for safety.
- 63. Topical Index By F. W. Hamilton
- A book of reference covering the topics treated in the Typographic Technical Series, alphabetically arranged.
- 64. Courses of Study By F. W. Hamilton
- A guidebook for teachers, with outlines and suggestions for classroom and shop work.