My dear Sir:
When the letter is informal use a comma.
Dear John,
6. Between the chapter and verse in scriptural references.
John xix: 22.
7. Between the city of publication and the name of the publisher in literary references.
“The Practice of Typography.” New York: Oswald Publishing Company.
The colon has been similarly employed in the imprints on the title pages of books.
New York: Harper & Brothers, 1880.
DeVinne remarks upon this use of the colon that it is traditional and can not be explained.