he twisted shoulders shrugged with an odd grace. "Why? You were gone. And you and all the others were what Dorchin wanted—a whole town, a perfect slice of America. It's as easy to transfer a pattern from a dead brain as a living one. Easier—the dead can't say no. Oh, it took work and money—the town was a wreck—but it was possible to rebuild it entirely, especially because it wasn't necessary to have all the details exact.
"There were the homes where even the brains had been utterly destroyed, and those are empty inside, and the cellars that needn't be too perfect, and the streets that hardly matter. And anyway, it only has to last for one day. The same day—June 15th—over and over again; and if someone finds something a little wrong, somehow, the discovery won't have time to snowball, wreck the validity of the tests, because all errors are canceled out at midnight."
The face tried to smile. "That's the dream, Mr. Burckhardt, that day of June 15th, because you never really lived it. It's a present from Mr. Dorchin, a dream that he gives you and then takes back at the end of the day, when he has all his figures on how many of you responded to what variation of which appeal, and the maintenance crews go down the tunnel to go through the whole city, washing out the new dream with their little electronic drains, and then the dream starts all over again. On June 15th.
"Always June 15th, because June 14th is the last day any of you can remember alive. Sometimes the crews miss someone—as they missed you, because you were under your boat. But it doesn't matter. The ones who are missed give themselves away if they show it—and if they don't, it doesn't affect the test. But they don't drain us, the ones of us who work for Dorchin. We sleep when the power is turned off, just as you do. When we wake up, though, we remember." The face contorted wildly. "If I could only forget!"
Burckhardt said unbelievingly, "All this to sell merchandise! It must have cost millions!"
The robot called April Horn said, "It did. But it has made millions for Dorchin, too. And that's not the end of it. Once he finds the master words that make people act, do you suppose he will stop with that? Do you suppose—"
The door opened, interrupting her. Burckhardt whirled. Belatedly remembering Dorchin's flight, he raised the gun.
"Don't shoot," ordered the voice calmly. It was not Dorchin; it was another robot, this one not disguised with the clever plastics and cosmetics, but shining plain. It said metallically: "Forget it, Burckhardt. You're not accomplishing anything. Give me that gun before you do any more damage. Give it to me now."