State three points you intend to make in the argument.
Arrange these points (A) second best point, (B) weakest point, (C) strongest point. This is known in the study of rhetoric as the Nestorian Order. It achieves interest at the beginning and finishes strong.
2. The Body.
A. The first point, but the second best argument.
1. First example illustrating point A.
2. Example 2.
3. Example 3.
B. The second point and the weakest point
1. The first answer to the audience's anticipated question
about some weak point.