| [Old Dutch Signs] | Frontispiece |
| From a painting by Gerrit and Job Berkheyden |
| [Zum Schiff, in Stuttgart] | Title-Page |
| [Zum Ochsen, in Bietigheim, Württemberg] | vi |
| [The Cock, in Fleet Street, London] | 2 |
| [Adam and Eve] | 5 |
| From an engraving by Hogarth |
| [Elefant and Castle, London] | 7 |
| From an old woodcut |
| [Engel, in Murrhardt, Württemberg] | 11 |
| [Zum Goldnen Anker in Besigheim, Württemberg] | 20 |
| [Engel, in Winnenden, Württemberg] | 24 |
| [Zum Rad, in Ravensburg, Württemberg] | 37 |
| [Zum Wilden Mann, in Esslingen, Württemberg] | 38 |
| [Roman Tavern Sign from Isernia, Italy] | 43 |
| [Campana and Canone d’Oro, in Borgo San Dalmazzo, Italy] | 44 |
| [Lamm, in Erlenbach, Württemberg] | 48 |
| [Zum Ritter, in Degerloch, Württemberg] | 65 |
| [The Good Woman, Old English Sign] | 67 |
| [Hie zum Kindli, in the Collection of the Antiquarian Society in Zürich] | 71 |
| [Adler, in Leonberg, Württemberg] | 76 |
| [Zum Rössle, in Bozen, Austria] | 83 |
| [Le Chat qui Dort, Musée Carnavalet, Paris] | 89 |
| [Affenwagen, Old Swiss Sign] | 91 |
| [Eagle and Child, Guildhall Museum, London] | 100 |
| [Krone, in Leonberg, Württemberg] | 102 |
| [The Falcon, in Chester, England] | 105 |
| [The Old Blue Boar, in Lincoln, England] | 115 |
| [Rose, in Murrhardt, Württemberg] | 121 |
| [The Rowing Barge, in Wallingford, England] | 125 |
| [The Trumpeter before a Tavern] | 128 |
| From a painting by Du Jardin in Amsterdam |
| [A Baker’s Sign in Borgo San Dalmazzo, Italy] | 135 |
| [The Half-Moon] | 136 |
| From a painting by Teniers in London |
| [Zur Post, in Leonberg, Württemberg] | 137 |
| [A Sign-Painter] | 142 |
| From an engraving by Hogarth |
| [Enseigne du Rémouleur, Paris] | 153 |
| [The Goat, in Kensington, London] | 163 |
| [Zum Goldnen Hirsch, in Leonberg, Württemberg] | 168 |
| [Trattoria del Gallo, in Tenda, Italy] | 184 |
| [Zum Löwen, in Bietigheim, Württemberg] | 186 |
| [The King of Württemberg, in Stuttgart] | 188 |
| [Zur Krone, in Degerloch, Württemberg] | 191 |
| [Butcher Sign in Oberstenfeld, Württemberg] | 197 |
| [The Dog and Pot, in London] | 214 |
| [Zur Post, in Bietigheim, Württemberg] | 218 |
| [Aux Trois Lapins, Old Parisian Sign] | 227 |
| [Lamb and Flag, in East Bath, England] | 236 |
| [The Swan, in Wells, England] | 238 |
| [Four Swans, in Waltham Cross, England] | 240 |
| [Salutation Inn, in Mangotsfield, England] | 244 |
| A club sign from the museum in Taunton, England |
| [The Pack-Horse, in Chippenham, England] | 246 |
| [Zum Hirschen, in Winnenden, Württemberg] | 253 |
| [Cavallo Bianco, in Borgo San Dalmazzo, Italy] | 260 |
| [Three Squirrels, in London] | 262 |
| [Zur Glocke, in Winnenden, Württemberg] | 264 |
| [Zum Schlüssel, in Bozen, Austria] | 267 |
| [The Dog in Shoreditch] | 270 |
| From a woodcut in “A Vademecum for Malt-Worms,” in the British Museum |
| [The Queen, in Exeter, England] | 272 |
| [Zum Storchen, a Modern Sign in Bietigheim] | 274 |
| [Zur Traube, in Stuttgart, Kolbstrasse 14] | 276 |
| [Sonne, in Neckarsulm, Württemberg] | 278 |
| [An Old Landlord] | 281 |
| From the “Schachbuch,” Lübeck, 1489 |
| [Death and the Landlord] | 283 |
| From a Dance of Death printed in the Fifteenth Century, now in the Court Library in Stuttgart |
| [Zur Sonne in Winnenden, Württemberg] | 284 |
| [The George and Dragon, in Wargrave, England] | 286 |
| [Zum Postgarten, in München, Bavaria] | 289 |
| The Cover-Design is from the sign of the “Goldene Sonne” in Leonberg, Württemberg |
