The Half-Moon
from a painting by Teniers in London

In the representations, then so popular, of corporations assembled at festive meals, we sometimes remark in the background, through an open window, the stately guild-houses crowned with their signs; the little lamb with the flag, for instance, in Bartholomæus van der Helst’s superb banquet of the city guard in the Rijks Museum at Amsterdam. But perhaps no other artist has given us a more vivid impression of the beauty of the street with its various glittering signs than the brothers Berkheyden in the picture of which we reproduce a section in our Frontispiece. The street itself has been the painter’s real object, the play of light and shade on its various architectural features fascinates him more than the people passing through it, who once acted the principal rôle and are now treated as mere accessories valuable for accenting the perspective of the picture. Gerrit Berkheyden has painted the same market-place of Harlem again in his sunny picture of 1674 in the London National Gallery, but this time the street, gayly decorated with signs, is more distant and lost in shadow.

Fifty years later Hogarth gave us a picture of London streets and their fantastic signs, but not in the Dutch spirit of naïve truthfulness. There is hardly an engraving among his numerous productions representing a street scene, without a tavern sign. All forms are represented, the detached signpost characteristic of England, such as the “Adam and Eve” sign on the large engraving “The March to Finchley,” or the sign of “The Sun” hung out on a bracket in his engraving of “The Day,” dated 1738; again, a painted board, fastened against the wall, as we see it over the door of the Bell Tavern, in one of his earliest prints dated 1731 in the cycle “A Harlot’s Progress.” In the same plate we notice over another tavern door a large chessboard, familiar to us from the old Roman taverns. Usually this cubistic pattern decorates the signpost standing in front of the alehouse, as seen in our design of the sign-painter from the engraving “The Day.” Hogarth’s sarcastic mind was inclined anyway to distort life’s pictures like a comic mirror, and it will be difficult to determine how much further he has caricatured the actual signs he saw in the streets of London which, themselves, were very often the creations of a cartoonist. Most of his signs seem true copies from life; others, like the barber sign in the engraving “The Night,” or the above-mentioned “Good Eating,” I am inclined to think exaggerations or fanciful inventions, although, to be sure, the carved frame around the gruesome pitcher of St. John the Baptist’s head shows a distinct historic style, somewhat plainer and of more recent date than the richly carved Renaissance frame of the Adam and Eve signboard.

While to Hogarth the sign seemed to be an excellent medium wherewith to increase the bitterness of his satire, the German romantic artists of the nineteenth century, Moritz von Schwind and Spitzweg, loved to introduce it in their pictures as a fairy element. The golden pattern of a star sign is woven into the soft lines of their compositions: “The Farewell,” by Spitzweg, and the famous “Wedding Journey,” by Schwind, in the Schack Gallery at Munich. A friendly star is twinkling over both the lovers who part with tears, and those who are starting upon their journey in the dewy morning of life.


A Sign-Painter from an Engraving by Hogarth