“Oh, yeah,” Gusterson remembered, glowering. “As I recall it, all that went on that list was the names of people who were slated to have their heads chopped off by Ko-Ko. Better watch your step, Shorty. It may be a back-handed omen. Maybe all those workers you’re puttin’ ticklers on to pump them full of adrenaline so they’ll overwork without noticin’ it will revolt and come out some day choppin’ for your head.”
“Spare me the Marxist mythology,” Fay protested. “Gussy, you’ve got a completely wrong slant on Tickler. It’s true that most of our mass sales so far, bar government and army, have been to large companies purchasing for their employees—”
“Ah-ha!”
“—but that’s because there’s nothing like a tickler for teaching a new man his job. It tells him from instant to instant what he must do—while he’s already on the job and without disturbing other workers. Magnetizing a wire with a job pattern is the easiest thing going. And you’d be astonished what the subliminals do for employee morale. It’s this way, Gussy: most people are too improvident and unimaginative to see in advance the advantages of ticklers. They buy one because the company strongly suggests it and payment is on easy installments withheld from salary. They find a tickler makes the work day go easier. The little fellow perched on your shoulder is a friend exuding comfort and good advice. The first thing he’s set to say is ‘Take it easy, pal.’
“Within a week they’re wearing their tickler 24 hours a day—and buying a tickler for the wife, so she’ll remember to comb her hair and smile real pretty and cook favorite dishes.”
“I get it, Fay,” Gusterson cut in. “The tickler is the newest fad for increasing worker efficiency. Once, I read somewheres, it was salt tablets. They had salt-tablet dispensers everywhere, even in air-conditioned offices where there wasn’t a moist armpit twice a year and the gals sweat only champagne. A decade later people wondered what all those dusty white pills were for. Sometimes they were mistook for tranquilizers. It’ll be the same way with ticklers. Somebody’ll open a musty closet and see jumbled heaps of these gripping-hand silvery gadgets gathering dust curls and—”
“They will not!” Fay protested vehemently. “Ticklers are not a fad—they’re history-changers, they’re Free-World revolutionary! Why, before Micro Systems put a single one on the market, we’d made it a rule that every Micro employee had to wear one! If that’s not having supreme confidence in a product—”
“Every employee except the top executives, of course,” Gusterson interrupted jeeringly. “And that’s not demoting you, Fay. As the R & D chief most closely involved, you’d naturally have to show special enthusiasm.”
“But you’re wrong there, Gussy,” Fay crowed. “Man for man, our top executives have been more enthusiastic about their personal ticklers than any other class of worker in the whole outfit.”
Gusterson slumped and shook his head. “If that’s the case,” he said darkly, “maybe mankind deserves the tickler.”