And he pondered, and he pondered
O'er his misery and ills,
Till, one day, he met a party
Who was posting up some bills.
"What's the matter?" asked this person,
"You are looking mighty glum.
Books not selling? Advertise 'em.
That's the dodge to make things hum."
"Look at 'Whatsit's Soap,' and so on!
Look at 'Thingumbobby's Pills!'