There never was another King so good as I will be.
Pour boiling water on it (the tea I mean, not me).”
“Well, it certainly is rather mixed,” said Boy when he had finished reading this curious advertisement.
“Oh! I can’t settle down to anything till this Election is over,” complained the Public Rhymester. “How are you getting on?” he asked, walking over to where the Advertiser General was painting an enormous poster. “Why, you are as bad as I am,” he cried. “Look at that!” and he pointed to a part of the poster on which the Advertiser General had painted the words:
“Use Bluntpoint’s Needles. To be had of all
respectable kings.”
“Good gracious, I meant drapers, of course,” cried the Advertiser General, throwing down his brush. “Well, it’s evidently no use trying to work till after the Election; we are all far too excited.”
“I was going to ask you,” said Boy, “what those words outside this house meant.”
“Oh!” said the Advertiser General, “that is a very ingenious advertisement of mine. You see the words are simply turned upside down, so you have to stand on your head to read them properly. It’s a capital idea. You see the great thing in advertising is to impress the advertisement on the public mind, and if one has to stand on his head the whole of the time he is reading it through, he is not likely to forget it in a hurry, is he?