"Doggett and Cubs each win shut out."
"Brockett is easy for Detroit Nine."
Glancing at the small type I read:—
"Englewood was the first to tally. This was in the fourth inning. W. Merritt, the first man up, was safe on Williams' error, and he got round to third on another miscue by Williams. Charley Clough was on deck with a timely single, which scored Merritt. Curran's out at first put Clough on third, from whence he tallied on Cuming's single. Cuming got to second, when Wiley grounded out along the first base line and scored on Reinmund's single. Every other time Reinmund came to the bat he struck out."
I pass to the Magazine Section.
On the first page is the mysterious heading "E. of K. and E." Several huge portraits of a bald clean-shaven man in shirt sleeves partially explain. E. is Mr. Erlanger, a theatrical impresario, and K. and E. presumably is his firm. The article describes "the accomplishment of a busy man on one of his ordinary days," and makes one hope no day is ever extraordinary. The interviewer who tells about him is almost speechless with emotion. He searches for a phrase to express his feelings, finds it at last, and comes triumphantly to his close—Mr. Erlanger is a man "with trained arms, trained legs, a trained body and a trained mind." There follows: "The Story of a Society Girl," in which we are told "there is a confession of love and the startling discovery that Dolly was a professional model"; "The Doctor's Story," with a picture of a corpse, "whose white shapely hands were clasped one over the other"; and "Would you Convict on Circumstantial Evidence?—A Scaffold Confession. A True Story." I glance at this, and read, "While the crowd watched in strained, breathless silence there came a sharp agonised voice and a commotion near the steps of the scaffold. 'Stop! Stop! The man is not guilty. I mean it. It is I who should stand there. Let me speak.'" You can now reconstruct the story for yourself. Next comes "Get the Man! Craft and courage of old-time and modern express robbers matched by organised secret service and the mandate that makes capture alone the end of an unflagging man-hunt." This is accompanied by portraits of famous detectives and train-robbers.
There follows "Thrilling Lines," with a picture of a man who seems to be looping the loop on a bicycle.
And the conclusion of the section is a poem, entitled "Cynthianna Blythe," with coloured illustrations apparently intended for children, and certainly successful in not appealing to adults.
Comment, I suppose, is superfluous. But it is only fair to say that the whole of the press of America is not of this character. Among the thousands of papers daily produced on that continent, it would be possible, I believe, to name ten—I myself could mention five—which contain in almost every issue some piece of information or comment which an intelligent man might care to peruse. There are to be found, now and again, passing references to European and even to Asiatic politics; for it cannot be said that the press of America wholly ignored the recent revolutions in Persia and in Turkey. I myself saw a reference to the new Sultan as a man "fat, but not fleshy." England looms big enough on the American horizon to be treated to an occasional gibe; and the doings of fashionable Americans in London are reported somewhat fully. Still, on the whole, the American daily press is typified by the specimen I have analysed. Sensations, personalities and fiction are its stock-in-trade. Why? The causes are well known, but are worth recapitulating, for they are part of the system of modern civilisation.
The newspaper press is a business intended to make money. This is its primary aim, which may, or may not, include the subordinate purpose of advocating some line of public policy. Now, to make money, it is essential to secure advertisements; and to secure advertisements it is essential to have a large circulation. But a large circulation can only be obtained by lowering the price of the paper, and adapting it to the leisure mood of the mass of people. But this leisure mood is usually one of sheer vacuity, incapable of intellectual effort or imaginative response. The man is there, waiting to be filled, and to be filled with the stuff easiest to digest. The rest follows. The newspapers supply the demand and by supplying extend and perpetuate it. Among the possible appeals open to them they deliberately choose the lowest. For people are capable of Good as well as of Bad; and if they cannot get the Bad they will sometimes take the Good. Newspapers, probably, could exist, even under democratic conditions, by maintaining a certain standard of intelligence and morals. But it is easier to exist on melodrama, fatuity and sport. And one or two papers adopting that course force the others into line; for here, as in so many departments of modern life, "The Bad drives out the Good." This process of deterioration of the press is proceeding rapidly in England, with the advent of the halfpenny newspaper. It has not gone so far as in America; but there is no reason why it should not, and every reason why it should; for the same causes are at work.