I celebrated the bad luck in my characteristic manner, and finished with just sense enough to wish to clear my head with black coffee. So, trusting to my slight acquaintance with Coffee John, and more to his well-known generosity, I entered his place, and for the first time in my life requested what I could not pay for. I was not disappointed. A cup of coffee and a plate of doughnuts were handed me without comment or advice.
As I was making my meal in the back part of the little restaurant, three men, one after the other, came and sat down at my table. In the general conversation that ensued I found that one was a tramp printer, whose boast it was to have worked and jumped his board-bill in nearly every State in the Union; one was a book-agent, who had been attempting to dispose of “The Life of U. S. Grant,” and the third was an insurance solicitor, who had failed to make good the trade’s reputation for acumen.
A little talk developed the fact that all four of us were out of funds, and ready for anything that promised to keep the wolf from the door. Then, with a journalist’s instinct for putting three and one together, an idea came to me by which we could all find a way out of the dilemma.
For it so happened that one of the Herald’s periodical upheavals had occurred that very day, and a general clean-up was being effected in the office. The city editor, after a stormy interview with his chief, had resigned, and had carried with him four of the best men on the staff. Other reporters who had taken his part had also been let go, and the city room of the Herald was badly in need of assistance. It was very likely that any man who could put up any kind of a pretence to knowing the ropes would stand a fair chance of obtaining a situation without any trouble.
My plan was this: Each of the three men was to apply for a situation as reporter on the Herald, and, if accepted, was to report the next day for his assignment, and then come immediately to me for instructions. I was to give them all the necessary information as to obtaining the material, and, when they had brought me the facts, write out the story for them to hand in.
The three men agreed enthusiastically to the venture, and I spent the evening in coaching them in the shop-talk and professional terms they would need. You cannot teach a man what “news” is in one sitting—a man has to have a nose trained to smell it, and a special gift for determining its value, but I described the technical meaning of “a story” and “covering” a detail. I told them to keep their eyes open, and gave many examples of how it often happened that a reporter, when sent out on a little “single-head” story, would, if he were sharp, get a hint that could be worked up into a front page “seven-column scare-head.”
There is, of course, no royal road to journalism, but there are short-cuts that can be learned. I gave them points on the idiosyncrasies of the new man at the city desk, for I knew him well, and I provided each of them with a yarn about his supposed previous place. One, I believe, was to have worked on the St. Louis Globe-Herald, under George Comstock; one had done special writing on the Minneapolis Argus, and so on; for I knew a lot about all the papers in the East, and I fixed my men so they couldn’t easily be tripped up on their autobiographies.
They went down to the Herald office that night, and after I had waited an hour or so, I had the satisfaction of hearing that all three of my pupils had been accepted. It was agreed that each of them was to give me half his salary, and so I had a fair show of earning a man and a half’s wages as President of the Great Bauer Syndicate.
At one o’clock the next afternoon I sat down in Coffee John’s and waited for my subordinates to report. As each man came in I gave him minute instructions as to the best possible way of obtaining his information. There was not a trick in the trade I didn’t know, and I had never been beaten by any paper in town. I had succeeded in obtaining interviews at two in the morning from persons avowedly hostile to my sheet, I had got photographs nobody else could get, and I had made railroad officials talk after an accident. Without conceit, I may claim to be a practical psychologist, and where most men know only one way of getting what they want, I know four. My men had little excuse for failing to obtain their stories, and they walked out of Coffee John’s like automata that I had wound up for three hours.
They returned between four and five o’clock, gave me the information they had secured, and, while they reported to the city editor, received instructions as to writing the story, and got their evening’s assignment, I wrote the articles at railroad speed. I could tell as well as any city editor how much space the stories were worth, and wrote the head-lines accordingly—for in the Herald office every reporter was his own head-line writer.