It was noticeable what fraternal consideration the manufacturers gave "the brave Allies."

As they put it ... "Those brave brothers of freedom are fighting shoulder to shoulder with the sons of the Empire, mingling their blood upon the fields of Europe in the battle for the world's civilisation."

So the "Brave Allies" were mentioned on every pamphlet issued during the war.

Of course, there were a few oversights regarding the Allies.

For instance, in an exhibition of manufactured goods, only the "Australian-made" were given any prominence. There may have been some "made by the brave Allies," but they were not very conspicuous.

It was also an oversight forgetting the "Brave Allies" when the U.S.A., taking the occasion of the stoppage of trade with Europe, joined hands with the Australian Governments in encouraging trade across the Pacific.

But the "Brave Allies" were mentioned in all the after dinner speeches—till the end of the war.

Then came a change. The manufacturers dropped their cloak of hypocrisy and made a straight-out appeal—"Only Buy Goods Made in Australia." The "Brave Allies" were dropped. Heavy duties were requested on all imported goods, whether they were made in Britain, Belgium, Bagdad or Beloochistan.

But the manufacturers were too late. They should have played that trump-card nine months before. Their first duty should have been to Australia. Their battle-cries from the beginning should have been—"Australia First"; and: "By being true to ourselves we can best contribute to Empire solidarity"; also: "The increased strength of the units will mean the more powerful whole."

Then the soldiers began to return from Europe. They found the same trouble their comrades were meeting in England, most of the jobs they had left had disappeared.