If the sick gudgeons to the bait attend,
And come in shoals, the angler gains his end:
But should the advertising cash be spent,
Ere yet the town has due attention lent,
Then bursts the bubble, and the hungry cheat
Pines for the bread he ill deserves to eat;
It is a lottery, and he shares perhaps
The rich man’s feast, or begs the pauper’s scraps.
From powerful causes spring th’ empiric’s gains,
Man’s love of life, his weakness, and his pains;