But those days have passed. No business or any other enterprise can hope to be permanently successful unless it is built upon character. Time was when the traveling salesman could go out on the road with a trunk half filled with samples and the other half filled with cigars and booze. But those days have passed too. Today, with the traveling salesman, it is a matter of open competition on the basis of the worth of the goods plus the service of the salesman. Get right on these factors that make for character—courtesy, ambition, honesty, and the like. Only then will you naturally improve personality and become a real salesman.
PERSONALITY
Almost without exception a man’s nationality is so clearly stamped upon his face that it cannot be mistaken. Just so with personality. It is the outward expression of a man’s or woman’s innermost character. Sometimes we find attempts at forced personality, but these are simply disguises and will soon be recognized. Counterfeits may pass for a while but they will sooner or later find their way to the scrap pile.
There are all kinds of personalities just as there are physical types of men. There are strong and weak, pleasing and disagreeable, depending upon the make-up of the individual and the degree to which he has developed character. To some degree at least every person forms the habit of reading the character of people with whom they come in contact. A child four years old, and much younger too, will size-up a stranger and soon let him know what the impression has been. From some stories we hear of the dog it seems that the faithful animal can, in the twinkling of an eye, tell even the thoughts in a man’s mind.
A man is judged by the impression he makes when met. With the shoe salesman, in approaching the customer, there is almost unconsciously the double “sizing-up” process going on. The salesman will improve his selling ability by being able to size-up the customer so that he may know the likes, dislikes and peculiarities of people upon meeting them. This however, will be discussed later. Here we are considering the qualities of the shoe salesman and the effect they have upon the customer.
Although a man may not have a pleasing personality he is blessed, at least, to the extent that he can improve it as he can improve his muscular development. Notice the expression on the face of the sprinter in a hundred-yard dash. Every particle of determination in his whole being is expressed in the position of that lower jaw. It takes the man a few seconds to cover the hundred yards, but during that time he has summed up everything there was in him. This has made an impression upon his mind and determination, which as part of his character, has been developed to that extent. This is just a simple illustration but it shows the undying power of genuine effort.
Recognize your shortcomings, make some effort every day to correct them. Character and personality will then follow as the rainbow follows the shower.
CARVING OUT A CAREER
In one of the art museums there is a marble carving by an artist who had a big idea that showed his faith in the great truth that we are what we make ourselves. He represented a bright, strong, vigorous young man with a chisel in one hand and a mallet in the other, busily engaged in carving himself out of a rough piece of marble. The thought of the whole thing was that the young man’s future, or his career, was before him, and that the finished product would be exactly what he made it himself. In relation to his courage, his confidence and his persistence would be determined the beauty of his future. The world judges and honors him on the basis of what he produces.
To bring the point a little closer home, suppose Marshall Field, John Wanamaker or any other of the great merchants had stopped chiseling after they had become stock boys or clerks; they never would have advanced a step higher. But they did not stop, and we give them credit for chiseling great monuments for the world.