If there's anything keener than the competition between two weekly newspapers in a small town, I'd like to see it—but not feel it. It's a searching sort of competition which seems to work its way into every detail of the town's affairs. We town people are judged by our editors according to our patronage. If a man gives two jobs of letterheads in succession to the Argus, Ayers looks on him as a man who has stabbed him in the back and has twisted the sword. If the Board of Education spends $67 for commencement invitations with the Democrat one year and $69.50 with the Argus the next, things aren't exactly calm and peaceable again until the discrimination has been explained. When twins come to a man who has always taken the Argus in preference to the Democrat, old man Ayers wags his head as if to say, "He brought it on himself;" and when Lafe Simpson meets a man who persistently refuses to take his paper in preference to the sheet across the street, he greets him as formally and warily as if he had smallpox and was passing free samples around.
Lafe claims to have more circulation than the Democrat, and this comes nearer giving Ayers apoplexy than anything else. He claims that Lafe's circulation consists two thirds of wind and that he hasn't more than 750 bona fide subscribers, including deadhead copies to patent medicine houses. Lafe, on the other hand, says Ayers prints 750 papers merely from force of habit—that most of his subscribers have been trying to stop the paper for years and can't. Lafe says that when a man puts his name on Ayers's subscription list, he might as well carve it in stone and then try to wipe it off with gasoline. Ayers says, in return, that when a stranger arrives to make his home in Homeburg, Lafe Simpson meets him at the train, takes him to his new residence, and hangs around the doorstep until the stranger subscribes for the Argus in order to improve the atmosphere around the neighborhood.
Of course the two papers are always on opposite political sides—no matter whether it is a school or national election. Makes us scheme a good deal at times to keep one of them quiet on some public project so that the other will not jump on it. We had a big time, when the plan to pave Main Street was going through, to keep Lafe from jumping in and shouting for it. That would have set Ayers off dead against it, and we had to muzzle Lafe until Ayers had committed himself.
The struggles of the two editors to outdo each other have been titanic. When Simpson put in a steam engine, Ayers mortgaged his plant and got one of the new gasoline engines just then being introduced into an unhappy world. He never used it much unless he had lots of time in which to start it, but it was a great comfort and held Simpson level. When Simpson bought the building in which the Argus is printed, it nearly killed Ayers, who couldn't have bought the sign on his building. But he finally prevailed on the owner to put in a new front and name his block "The Democrat Building." But about that time Simpson, who is a go-ahead young chap, bought a young automobile in the last stage of lung trouble, and Ayers has never really recovered from that blow.
The two papers go to press on the same day, and the rivalry is intense. Early in the day the two foremen each visit the rival plants, ostensibly to borrow some type and a little gasoline, but in reality to count the advertisements and to see how late the rival sheet is going to be. All afternoon the forces work feverishly, reports drifting in occasionally to the effect that over in the other shop they are locking up the forms. The minute the press turns in the Democrat office, Ayers grabs the first paper, folds it and saunters hastily over toward the Argus. Sometimes he meets Simpson half way over with a copy of the Argus in his pocket, and sometimes he gets clear over and has a chance to swell around for a minute with his new-born paper in plain sight, watching the mad foreman lock up the forms. The first paper into the post-office gets distributed first, while the subscribers of the other paper hang around in a state of frenzy and waver in their allegiance in a manner to make the stoutest heart quail. And one of the weekly diversions in Homeburg is watching this race. If it isn't too late in starting, we hang around and make mild bets on the result. One week old man Ayers and his foreman will hurry out from the Democrat office and trot hastily over to the post-office carrying the week's issue of the paper between them in a wash basket. And the next week Simpson and the office devil will beat them to it. Now and then they will both appear at the same time and race side by side, bareheaded, coatless, breathless, and full of hate. I hear a good deal about the exertions to which your papers go to be on the street first with extras, but I'll bet there has never been more voltage in the competition here than there was in Homeburg the night old man Ayers and young Simpson arrived at the post-office door at precisely the same second and got their baskets and themselves in a hopeless jam. Postmaster Flint had to appoint a peace conference to settle the dispute.
Ayers is getting pretty old, and for several years we have been worrying about his future. Since a cruel Government has decided that a newspaper publisher must keep his subscription list paid up or go out of business, times have been pretty hard for Ayers; formerly he could let a subscription account run for ten years and then take a second-hand buggy or a quarter of beef, or a few odd size grindstones on account; but of late he has had to dun us every year, and of course that makes us mad, and we quit his paper with great frequency and vim. I don't know what would have happened to the old man if Wilson hadn't been elected. But that, of course, has settled things for him. He will be our next postmaster. Every one has conceded that except Pash Wade, Emery Billings, Colonel Ackley, and Sim Askinson, who are also candidates. However, old man Ayers's petition is as long as all the rest put together, and when he is appointed and begins to draw down fifteen hundred dollars a year for handing out his own paper to his subscribers, we will sigh with relief, and Simpson's yells will be sweet music in our ears.
If I had my way, I would put a clause in the Constitution giving all third-class postmasterships to third-class editors, anyway. It's the only chance they have of accumulating enough of a surplus to be able to go into a store with their hats on one side and buy things like other people.