As the day of the poll (March 11th) drew near, confident hopes of victory began to be entertained by many outside the Labour Party. The most telling election cry used by his supporters was innocently supplied by the opposition candidate, Mr. Drage, a gentleman who at one time sat with Crooks on the Asylums Board. At one of his public meetings early in the campaign, Mr. Drage attempted to justify certain low wages paid in the Woolwich Arsenal by remarking that half a loaf was better than no bread.
The Labour Party seized upon the words at once. "No half-loaf policy for us; we want the whole loaf," was their immediate retort.
From that moment the loaf became the feature of the fight. As Free Trade and Protection were also to the front, the loaf had a double significance. Crooks's supporters carried about the streets, on the end of poles, loaves and half-loaves to represent the rival policies. "F. C. G.," in one of his Westminster Gazette cartoons, represented Crooks standing firm and solid on the whole loaf, while his opponent balanced himself with some temerity on a tottering half-loaf.
Polling day dawned hopefully. Sunshine illumined the streets, while the Labour candidate's carriages filled them. For once a Labour man out-classed a Conservative in the number and style of his conveyances. Friends of Crooks sent four-in-hands, motor cars, two-horse carriages, traps, drags, vans, coal-carts, and donkey shays. The bakers of the district had made thousands of miniature loaves about the size of walnuts, which were in evidence everywhere. With stalks through them, these loaves were sold in the streets and shops for a penny. Men wore them in their buttonholes, boys in their caps, and women on their dresses as a symbol of the Labour man's policy of the whole loaf.
Victory had been hoped for, but victory such as that achieved was beyond the wildest dreams. A Conservative majority of 2805 was turned by Crooks into a Labour majority of 3229—"the greatest by-election victory of modern times," as the Speaker described it. The actual poll was:—
| Crooks (Labour) | 8687 |
| Drage (Conservative) | 5458 |
| —— | |
| Majority | 3229 |
WILL CROOKS ADDRESSING AN OPEN-AIR MEETING IN BERESFORD SQUARE DURING THE
WOOLWICH BYE-ELECTION IN 1903.
To the little company of supporters of both parties assembled in the counting room of the Town Hall, Crooks turned after the declaration of the result, and proposed the usual vote of thanks to the returning officer. He added:—