“I put Jim Durham out on the road to introduce a new product.”
Graham’s Extract started out by being something that you could make beef-tea out of—that was all. But before Jim had been fooling with it a month he had got his girl to think up a hundred different ways in which it could be used, and had advertised them all. It seemed there was nothing you could cook that didn’t need a dash of it. He kept me between a chill and a sweat all the time. Sometimes, but not often, I just had to grin at his foolishness. I remember one picture he got out showing sixteen cows standing between something that looked like a letter-press, and telling how every pound or so of Graham’s Extract contained the juice squeezed from a herd of steers. If an explorer started for the North Pole, Jim would send him a case of Extract, and then advertise that it was the great heat-maker for cold climates; and if some other fellow started across Africa he sent him a case, too, and advertised what a bully drink it was served up with a little ice.
He broke out in a new place every day, and every time he broke out it cost the house money. Finally, I made up my mind to swallow the loss, and Mister Jim was just about to lose his job sure enough, when the orders for Extract began to look up, and he got a reprieve; then he began to make expenses, and he got a pardon; and finally a rush came that left him high and dry in a permanent place. Jim was all right in his way, but it was a new way, and I hadn’t been broad-gauged enough to see that it was a better way.
That was where I caught the connection between a college education and business. I’ve always made it a rule to buy brains, and I’ve learned now that the better trained they are the faster they find reasons for getting their salaries raised. The fellow who hasn’t had the training may be just as smart, but he’s apt to paw the air when he’s reaching for ideas.
I suppose you’re asking why, if I’m so hot for education, I’m against this post-graduate course. But habits of thought ain’t the only thing a fellow picks up at college.
I see you’ve been elected President of your class. I’m glad the boys aren’t down on you, but while the most popular man in his class isn’t always a failure in business, being as popular as that takes up a heap of time. I noticed, too, when you were home Easter, that you were running to sporty clothes and cigarettes. There’s nothing criminal about either, but I don’t hire sporty clerks at all, and the only part of the premises on which cigarette smoking is allowed is the fertilizer factory.
I simply mention this in passing. I have every confidence in your ultimate good sense, and I guess you’ll see the point without my elaborating with a meat ax my reasons for thinking that you’ve had enough college for the present.
Your affectionate father,
John Graham.