Letters from a Self-Made Merchant to His Son / Being the Letters written by John Graham, Head of the House of Graham & Company, Pork-Packers in Chicago, familiarly known on 'Change as "Old Gorgon Graham," to his Son, Pierrepont, facetiously known to his intimates as "Piggy."

by George Horace Lorimer

When you’ve posted yourself properly about the business you’ll have taken a step in the right direction—you will be able to get your buyer’s attention. All the other steps are those which lead you into his confidence.

Right here you will discover that you are in the fix of the young fellow who married his best girl and took her home to live with his mother. He found that the only way in which he could make one happy was by making the other mad, and that when he tried to make them both happy he only succeeded in making them both mad. Naturally, in the end, his wife divorced him and his mother disinherited him, and left her money to an orphan asylum, because, as she sensibly observed in the codicil, “orphans can not be ungrateful to their parents.” But if the man had had a little tact he would have kept them in separate houses, and have let each one think that she was getting a trifle the best of it, without really giving it to either.

Tact is the knack of keeping quiet at the right time; of being so agreeable yourself that no one can be disagreeable to you; of making inferiority feel like equality. A tactful man can pull the stinger from a bee without getting stung.

Some men deal in facts, and call Bill Jones a liar. They get knocked down. Some men deal in subterfuges, and say that Bill Jones’ father was a kettle-rendered liar, and that his mother’s maiden name was Sapphira, and that any one who believes in the Darwinian theory should pity rather than blame their son. They get disliked. But your tactful man says that since Baron Munchausen no one has been so chuck full of bully reminiscences as Bill Jones; and when that comes back to Bill he is half tickled to death, because he doesn’t know that the higher criticism has hurt the Baron’s reputation. That man gets the trade.

There are two kinds of information: one to which everybody’s entitled, and that is taught at school; and one which nobody ought to know except yourself, and that is what you think of Bill Jones. Of course, where you feel a man is not square you will be armed to meet him, but never on his own ground. Make him be honest with you if you can, but don’t let him make you dishonest with him.

When you make a mistake, don’t make the second one—keeping it to yourself. Own up. The time to sort out rotten eggs is at the nest. The deeper you hide them in the case the longer they stay in circulation, and the worse impression they make when they finally come to the breakfast-table. A mistake sprouts a lie when you cover it up. And one lie breeds enough distrust to choke out the prettiest crop of confidence that a fellow ever cultivated.

Of course, it’s easy to have the confidence of the house, or the confidence of the buyer, but you’ve got to have both. The house pays you your salary, and the buyer helps you earn it. If you skin the buyer you will lose your trade; and if you play tag with the house you will lose your job. You’ve simply got to walk the fence straight, for if you step to either side you’ll find a good deal of air under you.

Even after you are able to command the attention and the confidence of your buyers, you’ve got to be up and dressed all day to hold what trade is yours, and twisting and turning all night to wriggle into some of the other fellow’s. When business is good, that is the time to force it, because it will come easy; and when it is bad, that is the time to force it, too, because we will need the orders.

Speaking of making trade naturally calls to my mind my old acquaintance, Herr Doctor Paracelsus Von Munsterberg, who, when I was a boy, came to our town “fresh from his healing triumphs at the Courts of Europe,” as his handbills ran, “not to make money, but to confer on suffering mankind the priceless boon of health; to make the sick well, and the well better.”

Munsterberg wasn’t one of your common, coarse, county-fair barkers. He was a pretty high-toned article. Had nice, curly black hair and didn’t spare the bear’s grease. Wore a silk hat and a Prince Albert coat all the time, except when he was orating, and then he shed the coat to get freer action with his arms. And when he talked he used the whole language, you bet.