The fellow who said you can't make a silk purse out of a sow's ear wasn't on to the packing business. You can make the purse and you can fill it, too, from the same critter. What you can't do is to load up a report with moonshine or an inventory with wind, and get anything more substantial than a moonlight sail toward bankruptcy. The kittens of a wildcat are wildcats, and there's no use counting on their being angoras.
Speaking of educated pigs naturally calls to mind Jake Solzenheimer and the lard that he sold half a cent a pound cheaper than any one else in the business could make it. That was a long time ago, when the packing business was still on the bottle, and when the hogs that came to Chicago got only a common-school education and graduated as plain hams and sides and lard and sausage. Literature hadn't hit the hog business then. It was just Graham's hams or Smith's lard, and there were no poetical brands or high-art labels.
Well, sir, one day I heard that this Jake was offering lard to the trade at half a cent under the market, and that he'd had the nerve to label it "Driven Snow Leaf." Told me, when I ran up against him on the street, that he'd got the name from a song which began, "Once I was pure as the driven snow." Said it made him feel all choky and as if he wanted to be a better man, so he'd set out to make the song famous in the hope of its helping others. Allowed that this was a hard world, and that it was little enough we could do in our business life to scatter sunshine along the way; but he proposed that every can which left his packing-house after this should carry the call to a better life into some humble home.
I let him lug that sort of stuff to the trough till he got tired, and then I looked him square in the eye and went right at him with:
"Jake, what you been putting in that lard?" because I knew mighty well that there was something in it which had never walked on four feet and fattened up on fifty-cent corn and then paid railroad fare from the Missouri River to Chicago. There are a good many things I don't know, but hogs ain't one of them.
Jake just grinned at me and swore that there was nothing in his lard except the pure juice of the hog; so I quit fooling with him and took a can of "Driven Snow" around to our chemist. It looked like lard and smelt like lard—in fact, it looked better than real lard: too white and crinkly and tempting on top. And the next day the chemist came down to my office and told me that "Driven Snow" must have been driven through a candle factory, because it had picked up about twenty per cent. of paraffin wax somewhere.
Of course, I saw now why Jake was able to undersell us all, but it was mighty important to knock out "Driven Snow" with the trade in just the right way, because most of our best customers had loaded up with it. So I got the exact formula from the chemist and had about a hundred sample cans made up, labeling each one "Wandering Boy Leaf Lard," and printing on the labels: "This lard contains twenty per cent. of paraffin."
I sent most of these cans, with letters of instruction, to our men through the country. Then I waited until it was Jake's time to be at the Live Stock Exchange, and happened in with a can of "Wandering Boy" under my arm. It didn't take me long to get into conversation with Jake, and as we talked I swung that can around until it attracted his attention, and he up and asked:
"What you got there, Graham?"
"Oh, that," I answered, slipping the can behind my back—"that's a new lard we're putting out—something not quite so expensive as our regular brand."