Before the end of the seventeenth century, however, the signs were ceasing to have any necessary association with the trade carried on under them, and tobacconists are found with shop-signs which had no reference in any way to tobacco. For instance, to take a few examples from the late Mr. Hilton Price's lists of "Signs of Old London" from Cheapside and adjacent streets, in 1695 John Arundell, tobacconist, was at the "White Horse," Wood Street; in the same year J. Mumford, tobacconist, was at the "Faulcon," Laurence Lane; in 1699 Mr. Brutton, tobacconist, was to be found at the "Three Crowns," under the Royal Exchange; in 1702 Richard Bronas, tobacconist, was at the "Horse Shoe," Bread Street; and in 1766 Mr. Hoppie, of the "Oil Jar: Old Change, Watling Street End," advertised that he "sold a newly invented phosphorus powder for lighting pipes quickly in about half a minute. Ask for a Bottle of Thunder Powder."
Again, in Fleet Street, Mr. Townsend, tobacconist, traded in 1672 at the "Three Golden Balls," near St. Dunstan's Church; while at the end of Fetter Lane, a few years later, John Newland, tobacconist, was to be found at the "King's Head."
Addison, in the twenty-eighth Spectator, April 2, 1711, took note of the severance which had taken place between sign and trade, and of the absurdity that the sign no longer had any significance. After satirizing first, the monstrous conjunctions in signs of "Dog and Gridiron," "Cat and Fiddle" and so forth; and next the absurd custom by which young tradesmen, at their first starting in business, added their own signs to those of the masters under whom they had served their apprenticeship; the essayist goes on to say: "In the third place I would enjoin every shop to make use of a sign which bears some affinity to the wares in which it deals. What can be more inconsistent than to see ... a tailor at the Lion? A cook should not live at the Boot, nor a Shoe-maker at the Roasted Pig; and yet for want of this regulation, I have seen a Goat set up before the door of a perfumer, and the French King's Head at a sword-cutler's."
Notwithstanding the few examples given above, tobacconists, more than most tradesmen, seem to have continued to use signs that had at least some relevance to their trade. Abel Drugger was a "tobacco-man," i.e. a tobacco-seller in Ben Jonson's play of "The Alchemist," 1610, so that it is not very surprising to find the name used occasionally as a tobacconist's sign. Towards the end of the eighteenth century one Peter Cockburn traded as a tobacconist at the sign of the "Abel Drugger" in Fenchurch Street, and informed the public on the advertising papers in which he wrapped up his tobacco for customers that he had formerly been shopman at the Sir Roger de Coverley—a notice which has preserved the name of another tobacconist's sign borrowed from literature. Seventeenth—century London signs were the "Three Tobacco Pipes," "Two Tobacco Pipes" crossed, and "Five Tobacco Pipes." At Edinburgh in the eighteenth century there were tobacconists who used two pipes crossed, a roll of tobacco and two leaves over two crossed pipes, and a roll of tobacco and three leaves.
The older tobacconists were wont to assert, says Larwood, that the man in the moon could enjoy his pipe, hence "the 'Man in the Moon' is represented on some of the tobacconists' papers in the Banks Collection puffing like a steam engine, and underneath the words, 'Who'll smoake with ye Man in ye Moone?'" The Dutch, as every one knows, are great smokers, so a Dutchman has been a common figure on tobacconists' signs. In the eighteenth century a common device was three figures representing a Dutchman, a Scotchman and a sailor, explained by the accompanying rhyme:
We three are engaged in one cause,
I snuffs, I smokes, and I chaws!
Larwood says that a tobacconist in the Kingsland Road had the three men on his sign, but with a different legend:
This Indian weed is good indeed,
Puff on, keep up the joke
'Tis the best, 'twill stand the test,
Either to chew or smoke.
The bill bearing this sign is in Banks's Collection, 1750. Another in the same collection, with a similar meaning but of more elaborate design, shows the three men, the central figure having his hands in his pockets and in his mouth a pipe from which smoke is rolling. The man on the left advances towards this central figure holding out a pipe, above which is the legend "Voule vous de Rape." Above the middle man is "No dis been better." The third man, on the right, holds out, also towards the central figure, a tobacco-box, above which is the legend "Will you have a quid."
A frequent sign-device among dealers in snuff was the Crown and Rasp. The oldest method of taking snuff, says Larwood, in the "History of Signboards," was "to scrape it with a rasp from the dry root of the tobacco plant; the powder was then placed on the back of the hand and so snuffed up; hence the name of râpé (rasped) for a kind of snuff, and the common tobacconist's sign of La Carotte d'or (the golden root) in France." Râpé became in English "rappee," familiar in snuff-taking days as the name for a coarse kind of snuff made from the darker and ranker tobacco leaves. The list of prices and names given by Wimble, a snuff-seller, about 1740, and printed in Fairholt's "History of Tobacco," contains eighteen different kinds of rappee—English, best English, fine English, high-flavoured coarse, low, scented, composite, &c. The rasps for obtaining this râpé, continues Larwood, "were carried in the waistcoat pocket, and soon became articles of luxury, being carved in ivory and variously enriched. Some of them, in ivory and inlaid wood, may be seen at the Hotel Cluny in Paris, and an engraving of such an object occurs in 'Archæologia,' vol. xiii. One of the first snuff-boxes was the so-called râpé or grivoise box, at the back of which was a little space for a piece of the root, whilst a small iron rasp was contained in the middle. When a pinch was wanted, the root was drawn a few times over the iron rasp, and so the snuff was produced and could be offered to a friend with much more grace than under the above-mentioned process with the pocket-grater."