Tony Andrews entered the salesroom and smiled at the clerk. "Look," he said, "I've been a good customer."
"You have," agreed the salesman. "I know you. I'm Tom Locke."
"Well, Mr. Locke, I'd like another one of those key tags."
The salesman nodded. "Those things are popular," he said. "But what happened?"
"I dropped mine through one of those Better Mousetraps."
"Oh," laughed the salesman, "they've been returned from every portion of the globe. But I guess the mail service isn't too good from wherever That is."
"I'd hoped it would come back," said Andrews. "But I'm wrong. And I'd like another one."
"Sure. Be glad to. Since you're the man who originated the idea with us."
"I'm sorry to have to ask—What? Originated what?"
"Why yes. The tale goes that you came in to buy a car quite some time ago, and the salesman saw the tag on your key ring. He mentioned it to Mr. Cagley who is our advertising manager. He had the tags made up and we gave them out to our best customers."