I met a wagon coming down the street yesterday, saying across the front of it—half a street away, American Experience Co.
I wanted to get in.
Of course it turned out to be as it got nearer, The American Express Co., but I couldn't help thinking what it would mean if we had an equally well-organized arrangement for rapid transit of boxes—boxes people have got out of or got into, as we have for conveying other boxes people are mixed up with. (Fixes were called boxes when I was a boy. We used to speak of a man having a difficult experience, as being in a box.)
The Air Line League proposes to be The American Experience Company—a big national concern for shipping other people's experiences to people, so that unless they insist on it, they will have the good of them without having to take their time and everybody else's time around them to go through them all over again alone and just for themselves.
Of course there are people who tumtytum along without thinking, who will miss the principle and insist on having a nice private misery of doing it all over again in their own home factory for themselves. But there are many million people with sense in this country—people as good at making sense out of other people as they are in making money out of them, and the Air Line League proposes that to these people who have the sense, when they want them, when they order them, experiences shall be shipped. And when they get orders—they can ship theirs.
If some of the experience the Labor unions in England have had and got over having, could be shipped in the next few weeks, unloaded and taken over by the Americans, anybody can see with a look, ways in which the Air Line League or American Experience Company, if it were existing this minute, could bring home to people what they want to know about what works and what does not, what they long to have advertised to them—at once. Experiences—or date of experiences shipped from England would not only make a short-cut for America in increasing production in this country, lowering the cost of living, but would give America a chance in the same breath by the same act, to win a victory over herself and to turn the fate of a world.
What the Air Line League proposes to do is to act—particularly through the Look-Up Club—as the American Shipping Experience Company.
XV
THE FIFTY-CENT DOLLAR