But of course in the crisis business is facing now, which turns on the putting forward of men who understand and can play masterfully upon the motives, temptations and powers of ordinary human nature the typical man we know at the Mahogany Desk, who has a machine imagination, who sees men as dots and dreams between piles of dollars and rows of machines, is a singularly helpless person and can only hold his own in his own business by giving way and putting forward in place of himself, men who are masters in human nature, experts and inventors in making men want to work.
The difference between the business world that is passing out and the one that is coming in, is that the masters of the world who have been proud before, to be called the captains of industry, are going to think of themselves and want others to think of them as the fathers of industry. The man who orders can no longer order. People will only work and work hard for the man who fills them with new conceptions, who stirs the depths of their lives with desire and hope.
The reason that reactionary capital is having trouble with labor, is that it is putting forward men who order instead of putting forward fathers and inventors.
The reason that the I. W. W. and other labor organizations are having trouble with capital, is that their leaders are not inventors. They are tired conventional men governed by automatic preconceptions, merely doing over again more loudly and meanly against society, the things that capital has already tried and has had to give up because it could not make them work.
Only inventors—executives who invent and fertilize opportunity for others—men who invent ways of making men see values—men who create values and who present people with values they want to work out, are going to get anything—either money or work, from now on, out of anybody.
§ 3. The Engineer and the Game.
The time has gone by when a man can say any longer he is not in business for the fun of it. He finds he cannot long compete with the men about him who are, with engineers and others who are in business for the great game of producing results, of doing difficult things, of testing their knowledge, their skill and their strength.
Making men want to work has come to be the secret of success in modern business and the employer who has nothing but wages to offer, nothing in his own passion for work which he can make catching to others, can only get second-rate, half-hearted men and plodders about him. A factory in which the workmen merely work for wages, cannot hope to compete with a factory fitted up with picked men proud of their work.
It is not going to be necessary to scold people into not being selfish, or whine people into loving their work. A man who is so thin-blooded that the one way he can get work out of himself is to make money—the man who grows rich by ordering, by gobbling, and by hiring gobblers and plodders, cannot function under the new conditions. The guarantee that we are going to have a civilization now, that business with joy in it and personal initiative and motive in the work itself, is going to take possession of the markets of the world is based on the fact that labor has to have its imagination touched in order to work efficiently, and an entirely new level and new type of man—the man who can touch men's imaginations, is being put forward in business to do it.