Skilled capital has a right to skilled labor in return.
The new and stupendous force in modern life from now on is to be the skilled consumer—the organization of the consumer-group to coöperate with skilled capital and skilled labor, to make it impossible as it is now, for unskilled capital, capital which has not the skill to win the public, or to win its own labor, and for unskilled labor, labor which cannot earn its money and takes it whether it earns it or not, to compel the consumer by force and by holdups to buy goods they do not want at prices they are not worth from men with whom they do not want to deal. The skilled consumer will organize his skill and deal with the people he wants.
All the people of this country—the consumers (the real employers of all employers) have to do, is to whisper in one national whisper through a hundred thousand grocery stores and other stores what kind of employers and workmen, what kind of goods and factories they like, and the buyers and consumers of America instead of taking what is poked out at them because they have to, and being the fools and the slaves of capital and labor, will get with a whisper what they request, and we will return and will let employers and workmen return, to the status of human beings.
§ 2. How.
The test of a man's truth is his technique.
What Mathias Alexander believes about conscious control and making self-discipline work is true because he does not have to say it. He dramatizes it.
Alexander is right in his fundamental idea of giving conscious control to people through new brain tracks toward their bodies because they get up and walk away from him when they have been with him, with their new brain tracks on. New habits—new psycho-physical habits, like Culebra cuts are put right through them.
The man who conceives or invents may be wrong, the man who experiments or tries out, may need to be watched, but the man who puts through is inviolable.
The program, the spirit and the function of the Put-Through Clan in a town, is to embody truth so baldly and with such a shameless plainness that no matter how hard they try, people cannot tug away from it.