Political democracy, if it works, turns on getting the attention of the queue and then going with it to the window.
Political democracy, in other words, turns on advertising.
So does industrial democracy.
Industrial democracy in a factory of five thousand men consists in making arrangements for the five thousand men to appreciate each other, appreciate the Firm, and to feel the Firm appreciating them; arrangements for having the five thousand men get each other's attention in the right proportions at the right time so that they work as one.
The next thing that is coming in industrial democracy is getting skilled capital and skilled labor to appreciate each other's skill. A skilled capitalist can not fairly be called a skilled capitalist or, now that this war is over, unless he knows how to keep his queue appreciating his skill, keep his five thousand men standing in line for his attention cheerfully.
The difference between an industrial autocracy and an industrial democracy is that in an industrial autocracy you keep your queue in line with a club, or with threats of bread and butter, and in an industrial democracy you have your queue of five thousand men, each man in the row cheering you while he sees you giving one minute a week of your attention to him and one hour a day of your attention to others. Still you find him cheering you.
The skilled employer is the employer who so successfully advertises his skill to his employees and so successfully advertises their skill to themselves and to one another that they hand over to him in their common interest the right to sort them over. They hand over to him deliberately, in other words, in their own interests, the right not to treat them alike. Democracy consists in keeping people in line without a club. Democracy is a queueful of people cutting in ahead of one another fairly and in a way that the queue stands for.
If a man standing in a queue before a ticket window wants to cut in ahead of five people, the way for him to do it is to show the five people something in his hand that makes them say, "You first, please." He must show why he should go first, and that he is doing it in their interest.
The other day as I was standing in a long line of people before the ticket window in the Northampton station, I noticed on a guess that half a dozen of the people were standing in line to buy a ticket to New York on the express due in half an hour, and a dozen and a half were standing in line to buy tickets to Springfield on the local going in three minutes. I was number thirteen. I wanted to get a ticket for Springfield. The thing for me to do, of course, to rise to the crisis and make democracy work, was to jump up on my suitcase and address the queue who were ahead of me: "Ladies and gentlemen! Eighteen or twenty of you in this line ahead of me want tickets to Springfield on the train going in three minutes, and the rest of you want tickets on the train going in half an hour. If you people who are hoping you can get your tickets in time to go to Springfield will let me cut in ahead of you out of my turn and get my ticket, I will buy tickets for all of you with this ten dollar bill in thirty seconds, and you can get your tickets of me on the train, and in this way we will all catch it."
I did not do it, of course, but it would have been what I call democracy if I had.