- Gist[3 ]
- The Lonesomest Job on Earth[4 ]
- The President and the Ghost[6 ]
- Real Folks and the Ghost[12 ]
- The Ghost Receives an Invitation[16 ]
- What a Body for the Ghost Would be Like[20 ]
- The Ghost gets Down to Business[25 ]
- Three Rights of Man in a Democracy—The Right to Think[27 ]
- The Right to be Waited On[32 ]
- The Right to Whisper[36 ]
- The Right to Whisper Together[39 ]
- The Right to Trust Somebody[41 ]
- The Right to Vote All Day[46 ]
- The Skilled Consumer[48 ]
- Sample Democracies[51 ]
- The Town Pendulum[54 ]
- The National Listening Machine[58 ]
- How the National Listening Machine Will Work[62 ]
- Making a Right Start[64 ]
- Up to the People[66 ]
- The Way for a Nation to Speak Up[68 ]
BOOK II
WHAT EACH MAN EXPECTS OF HIMSELF
- G. S. L. to Himself[75 ]
- If I Were a Nation[78 ]
- What the Mahogany Desk is Going to Do[81 ]
- Rules for Being Lied to[85 ]
- Getting One Man Right[87 ]
- Getting Fifty Men Right[89 ]
- Engineers in Folks[91 ]
- The Great New Profession[92 ]
- Getting People to Notice Facts[97 ]
- The Fool Killers[100 ]
- The Whisperers[102 ]
- Mr. Dooley, Judge Gary and Mr. Gompers[103 ]
- Fooling Onseself in Politics[108 ]
- Swearing Off from Oneself in Time[112 ]
- Technique for not Being Fooled by Oneself[117 ]
- The Autobiography of a Letter[120 ]
- The Man Fifty Three Thousand Post Offices Failed On[124 ]
- Causes of Being Fooled About Oneself[126 ]
- Loco-Mindedness[128 ]
- Flat-Thinking. Thinking in Me Flat[131 ]
- Lost-Mindedness[133 ]
- [137 ]
- Self Discipline by Proxy[139 ]
- Machine Mindedness[142 ]
- New Brain Tracks in Business[143 ]
BOOK III
TECHNIQUE FOR A NATION'S GETTING ITS WAY
- Big in Little[147 ]
- Conscious Control of Brain Tracks[149 ]
- What is Called Thinking[151 ]
- Living Down Cellar in One's Own Mind[156 ]
- Being Helped up the Cellar Stairs[160 ]
- Reflections on the Stairs[166 ]
- Helping Other People up the Cellar Stairs[169 ]
- Helping a Nation up the Cellar Stairs[173 ]
- Technique for Labor in Getting its Way[175 ]
- Technique for Capital in Getting its Way[179 ]
- Philandering and Alexandering[183 ]
- The Factory that Lay Awake All Night[185 ]
- Listening to Jim[191 ]
- The New Company[196 ]
- The Fifty-Cent Dollar[198 ]
- The Business Man, the Professional Man and the Artist[200 ]
- The News-Man[203 ]
- W. J.[205 ]
- The Look-Up Club Looks Up[207 ]
- Propagandy People[211 ]
- The Skilled Consumers of Publicity[213 ]
BOOK IV
THE TECHNIQUE OF A NATION'S GETTING ITS WAY