XVIII
HOW THE NATIONAL LISTENING MACHINE WILL WORK
Nine people out of ten who do wrong in business, do it because they feel that if they do not do the wrong to some one else, some one else will do the wrong to them. In the last analysis, some way of bringing about conscription for universal service in business is the only way in which we can be assured that the criminals and exploiters in any particular line of industry will not, at least temporarily, control and ruin the business. What the Air Line League would do practically would be to organize American business-men into a kind of "I Won't If You Won't" Club. A very large majority of men daily see that certain things ought not to be done. It is not right-mindedness in people that is needed so much as the organization of the right-mindedness so that those who are wrong can be crowded out. My idea of the general policy of the Air Line League would be to bring the public to coöperate with the best men in each industry in such a way as to drive the worst ones out. Probably from a publicity point of view the best way to do would be for the League to pick out the nine best factories in the country in which the laborers have a working understanding and a practical listening arrangement with their employers, and help the laborers in these nine factories advertise to other laborers in the country, at specific times and places, and to capital throughout the country, how they like it. One factory in ten, if necessary, could be selected for national discipline. A notorious factory could be picked out in which the laborers had the worst listening arrangement, and in which both the employers and employees were imposing upon each other to their own detriment and the detriment of their customers the most; and could be publicly disciplined by the National League acting through its local clubs everywhere. Cooperating with nine factories and disciplining one would be my idea of the best way to get results. All that would need to be done would be to make a list of all the industries in the country and keep the buyers of the country informed about them through the local Clubs.
Industrial democracy is coming in this country one industry at a time. Each industry is going to work out its own salvation by emancipating and freeing the hands of the men who can run it best in the interests of the public—that is, run it with the lowest prices to the public, the highest prices to the wage earners, and a surplus for improvements, inventions and experiments in rendering its product of more service to all.
I am not in favor of having capitalists try to convince labor as a class, nor having labor try to convince capital as a class. The skilled labor which has been convinced by capital should convince the others through the services of twenty thousand local Clubs, and skilled capital which has succeeded in being believed in by its labor will do the same in convincing other capital.
XIX
MAKING A RIGHT START
It will be seen that the idea I have in mind might be imagined as a kind of civic federation club, a super-consumers' league, and a super-advertising club rolled into one. Rolling these three ideas into one is a temperament, and the men who are full of the vision of what can be done with them rolled into one, and of what is the matter with them if they are not rolled into one, must be the controlling powers in the new organization. The Civic Federation has been a safe plodding vague institution because it has not had a vigorous vision of itself, and has not been conducted by men who have a personal genius for conceiving and carrying out coöperation between capital and labor. It has been weak, theoretical, and full of generalization because it has not had the driving force that such a man as Schwab—some Schwab in publicity instead of steel—could have given it.