This national advertising campaign will be operated through national headquarters, coöperating with local branches organized in all manufacturing towns and cities. The national headquarters will act as a clearing house for the materials, facts, illustrations and demonstrations which the local centers collect and distribute and apply, proving that democracy works.

Everything turns, in getting a thing done to-day, on seeing to it that the people who take it up are the people who can best get the attention of others.

The consumer class cannot fail because they are the best people in the country to compel everybody to listen.

The consumers are the best people to get everybody to listen because they are the best listeners.

The consumers are the best people to start anything in America and keep it going because everybody in America cares what the consumers think, wants to be on good terms with them, and to please them, wants to be heard by them and wants to hear what they say.

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XXI

THE WAY FOR A NATION TO SPEAK UP

The Air Line League is not visionary. The people of this country have expressed an idea. They can do it again.

Not long after the American part in the war was under way our Government had the idea—which it had not had at all when it began—that if America was going to do her part in defeating the Germans, or if we were to come anywhere near defeating the Germans, it would only be possible through an unexpected degree of self-sacrifice on the part of our people all day, every day until the war was over.