Our general idea of the way to deal with people who will not listen is not to speak to them, but to do things to them that will make them wish we would, do things to them that will make them come over and ask us to speak to them. Let a hundred million people do something to the people who take turns in holding us up, that will make them look up and wonder what the hundred million people think.
The true way to advertise is to make the people you advertise to, do it. To get an idea over to the Germans do something to them that will make them come over to us—come all the way over to us and extract it. The same principle is going to be applied next by the Public Group in industry. We will do something that will make them—capital and labor—say: "What do you mean?"
Then let them study us and search us and search their own minds and find out.
BOOK II
WHAT EACH MAN EXPECTS OF HIMSELF
G. S. L. TO HIMSELF
I
G. S. L. TO HIMSELF