No amateur or friend could get anybody started. The only way to begin is to have some special expert to go to, some special expert with a long string of notable moral patients, men who have succeeded in business by seeing through themselves more, and seeing through themselves quicker and oftener than other people do. You hear of some especially good man who is being a lawyer backwards practicing regularly with great success. You observe his patients from day to day and see how the truth works. Then you go down to his office, plank down your money and get the truth.
The trouble with truth from friends and relatives is that even when they tell it, nobody pays for it. Most people neither take the truth nor anything else in this world seriously if it is free. People get more, the more they want it. And the more they want it, the more they show it by wanting to pay for it.
This is why I suspect that being a lawyer backwards will have to be a regular profession. There is going to be a tremendous demand for going down town and getting a disagreeable truth, the moment people see how going down and getting one and digesting one makes one get on with people in one's work.
The lawyers who are hired to fight out for him, a man's lies about himself, will soon be crowded out of business by the lawyers who free a man from himself, who knock a man out from a kind of cramp or neuritis of himself and present him a world with the truth.
This idea should be presented to people just as plain common sense. People should not be asked to take it up not as an ideal but as an operation. If a man goes down town to hire a doctor to tell him how he has got to eat in order to live, why should he not go down town to a man's office and hire him to tell him what he has got to be like in order to have any one willing to let him live?
We have operations on all our other inner organs. The things that are done to us at these times are usually to say the least intensely personal and intimate things. And if people will let themselves be cut open and operated on so that they can eat, why should there not be men—hundreds of thousands of men everywhere in offices, people can go to to be operated on so that they can earn something to eat? Nine out of ten of the things that keep people from earning a living as they should or as they might, are truths against themselves that have never been operated on.
IX
GETTING PEOPLE TO NOTICE FACTS