I told him I didn’t exactly follow this metaphysic flight.
“I mean we’re going to have him on television, on movie screens, in the papers, so that everybody can feel the effect of his personality, just like he was there in person. This prayer-meeting stuff he’s been doing is just a warming up. That’s all. That kind of thing is outmoded: can’t reach enough people even if you spoke at Madison Square every night for a year, but it’s good practice, and it’s got him started. Now the next move is a TV half-hour show once a week and when that gets started we’re in.”
“Who’s going to pay for all this?”
“We’ve got more money than you can shake a stick at.” He smiled briefly and refilled our glasses with a flourish. “I haven’t been resting on my laurels and neither has Clarissa. We’ve got three of the richest men in L.A. drooling at the mouth for an opportunity to come in with us. They’re sold; they’ve talked to him; they’ve heard him. That’s been enough.”
“Will you sell soap on television at the same time?”
“Come off it, Gene. Cave is the product.”
“Then in what way will you, or his sponsors, profit from selling him?”
“In the first place what he says is the truth and it’s meant a lot to me and also to them, to the tycoons: they’re willing to do anything to put him across.”
“I should think that the possession of the truth and its attendant sense of virtue is in itself enough, easily spoiled by popularization,” I said with chilling pomp.
“Now that’s a mighty selfish attitude to take. Sure it makes me happy to know at last nothing matters a hell of a lot since I’m apt to die any time and that’s the end of yours truly; a nice quiet nothing, like sleeping pills after a busy day: all that’s swell but it means a lot more to me to see the truth belong to everybody and also, let’s face it, I’m ambitious. I like my work. I want to see this thing get big, and with me part of it. Life doesn’t mean a thing and death is the only reality, like he says, but while we’re living we’ve got to keep busy and get ahead and the best thing for me, I figured about six months ago, was to put Cave over on the public, which is just what I’m going to do. Anything wrong with that?”