Neither chance nor fashion entered into their construction. On the contrary, they were the result of a distinctive aesthetic sentiment for the beautiful in conjunction with an almost scientific appreciation of what would enhance the intelligent understanding of the picture.
The demand at that time was so insistent that Grieve was obliged to teach the tedious task of gilding and wood-carving to the members of his immediate family; from that moment began this great family of frame makers.
Not content with their conquest in Belgium, the Grieves moved to London, which offered them a larger opportunity, and established there a still more progressive branch of the parent institution.
As is the case with all progressives, they were constantly on the watch for new fields to conquer and as America seemed particularly inviting, M. Grieve the youngest of the family, moved to New York and established the largest hand-carved wood frame factory in the world.
The Grieve of old still lives, and the sacred flame which he kindled is still kept burning by the single American representative of this great family of frame makers.
The American Grieve has progressed with the times. He has revolutionized the ancient art of his forefathers to conform with the demands of modern times; he has perfected a method of manufacturing through quantity production the same quality of art frames which the Grieves before him carved out laboriously at considerable expense.
That the GRIEVE Frame adds quality to your picture is a fact which is recognized by the foremost Art Dealers and Painters in this Country.
Importers of Genuine Antique Gilt Carved Wood Painting Frames
Specialists in the Framing of Old Master Pictures
Address After May 1st, 1924: 234 East 59th Street