Don't use "babe" or "tot" for "baby" or "child."
Don't use superlatives when you can help it.
Don't use trite expressions or foreign words and phrases.
Don't use "corner of" in designating street location.
Don't say "died from operation," but "died after operation"—to avoid danger of libel.
Don't get the very habit.
Don't use "couple of" instead of "two."
Don't use Mr. before a man's full name.
Don't use slang unless it is fitting—which is seldom.
Don't mention the reporters, singly or collectively, unless it is necessary. It rarely is.