To take a hypothetical case, suppose that misfortune visits the home of John H. Jones, who lives at 79 Liberty Street. A defective flue sets his house on fire and it burns to the ground. By inquiry we find that the house is worth about $4,000 and is fully insured.
There is nothing particularly striking about the story. We are sorry for Mr. Jones, but many houses worth $4,000 are set on fire by poor chimneys and many more houses burn down. No one was hurt, no one was killed; the most striking part of it all is that there was a fire. We would begin with the word "Fire." Perhaps our readers would be most interested in the cause of the fire and we shall tell them that first. Then we shall tell them what burned, when it burned, and where it stood. There is nothing else that a casual reader would want to know and the lead would read:
Fire starting in a defective chimney destroyed the residence of John H. Jones, 79 Liberty street, at midnight last night, causing a loss of $4,000, covered by insurance.
Our casual reader is satisfied. For the reader who wishes to know more about the fire we add a paragraph or two of detail. First, we may tell him who discovered the fire; then how the Jones family managed to escape; and after that how the fire was extinguished, and we might slip in a paragraph explaining just what trouble in the chimney made a fire possible. The editor may chop off any number of paragraphs or cut the story down to the lead, and yet our readers will get the facts and know just exactly what was the reason for the fire bell and the red sky at midnight last night.
VI
THE FEATURE FIRE STORY
A fire story without a feature begins with "Fire" because there is nothing in the story more interesting than the fact that there has been a fire. Such was the case in the burning of John Jones's house in the last chapter. But just as soon as any part of the story becomes more interesting than the fact that there was a fire, the story is no longer featureless—it is a fire story with a feature, or, for the purposes of our study, a feature fire story. This feature may be related to the story in one of two ways. In the first place, the answer to some one of the reader's questions may be the feature—e.g., the answer to when, where, what, how, why, who. On the other hand, the feature may be in some unexpected attendant circumstance that the reader would not think of; for instance, loss of life, an interesting rescue, or something of that sort. Such a distinction is entirely arbitrary and would not be considered in a newspaper office, but it will make the matter simpler for the purposes of study.