7. Miscellaneous.—There is an infinite number of things that may happen at a fire and overshadow the mere fire interest. These are the things that make one fire different from another, and whenever they are of sufficient importance they become the feature to be played up in the first line of the introduction. It would be impossible to enumerate all the unexpected things that might happen during a fire. It is this element of unexpected possibilities that makes the reporting of fires interesting, and an alert reporter is ever on the lookout for a new and unusual development in the fire to be used as the feature of his story. Here are the leads of a few fire stories clipped from the daily newspapers:
With her home on fire and the smoke swirling around her head, Mrs. B. B. Blank, a well-known leader of the social set of Roland Park, bravely stood by her telephone and called upon the Roland Park Fire Company for aid shortly after 8 o'clock this morning.—Baltimore Star.
Four charming young women attired in masculine apparel were the unexpected and embarrassed hosts of four companies of fire department "laddies" last night, when fire broke out, etc.—Milwaukee Free Press.
For the first time since its installation the high-pressure water power system was relied upon solely last night to fight a Broadway fire, and Chief Croker said that he was well satisfied with its work. The fire began on the third floor of the six-story, etc.—New York Times.
C. FIRE STORIES WITH MORE THAN ONE FEATURE
It would appear from the foregoing examples that almost every fire story has a feature. And so it usually has. The great majority of fires that are worth reporting at all have some unusual incident connected with them that overshadows the mere fire itself. Sometimes the features are not of great significance, but it is only as a last resort that a reporter begins his story with "Fire"—only when the most ordinary of fires is to be covered.
Unusual features are so common in connection with fires that very often a single fire has more than one unusual feature. Perhaps the cause of the fire is exceptionally striking and at the same time the amount of property destroyed is of great news value in itself. Or the time and some unexpected attendant circumstance are both worth the first place. In that case the reporter has to choose between the two features and begin with the one that seems to him to be the more striking. The other feature or features may often be arranged in the order of importance immediately after the most striking fact at the beginning, provided that this does not make the lead unduly complicated.
For instance, a cold storage warehouse burns and four firemen are overcome by the fumes from the ammonia pipes. Next door is a hospital and the flames frighten the patients almost into a panic. Either one of these incidents is worth the first line of the story. But which one is of the greater importance? Naturally the element of danger to human life must be considered first and the actual disabling of four firemen is of greater significance than a possible panic in the hospital. Following that line of logic our story would begin:
Four firemen were overcome by ammonia fumes and a panic in the St. Charles Hospital was narrowly averted, as a result of a fire which destroyed the cold storage warehouse of, etc.
Such a lead would not be too complicated for practical purposes. But suppose that around the corner from the cold storage warehouse is a livery in which fifty horses are stabled. The flames frighten the horses and they break loose and stampede in the streets. The story now has three features of striking interest. It would be possible to combine them all in the lead and to begin in this way: