7th Paragraph—More about the spread and course of the fire.
8th Paragraph—How the fire was extinguished.
9th Paragraph—Loss, insurance, extent of damage.
Thus, while telling the story almost in its logical order, we have picked out the high spots of interest and crowded them to the beginning. Our readers will get the facts just about as fast as they wish to read them and in the order in which they wish them. Our story may be run in nine paragraphs or even more; or the editor may slash off anything after the fourth paragraph without taking away any of the essential facts of the fire. This method of telling would fulfill all the requirements of an ideal news story. A similar outline of the facts that any story must present will often help a reporter to tell his story as it should be told. After listing the details he may number them in their order of importance and check them off as he has told them.
This idea of throwing the emphasis and interest to the beginning applies to the individual paragraphs and sentences of the story, as well. Each paragraph must begin strongly and display its most interesting content in the first line. The emphatic part of each sentence should be the beginning. A glance at any newspaper column shows why this is necessary.
The body of a news story is the place for the reporter's skill and style. He is given all the liberties of ordinary narration and should make the most of every word. His individual style comes into play here. If the interest can be increased by a bit of dialogue the reporter may put it in. If the facts can be presented more effectively by means of direct quotation, the words of any one whom the reporter has interviewed may be of interest. However, these things must not be overworked because every trick of writing loses its effectiveness when it is overworked.
Dialogue used only to give facts which might be told more clearly in simple direct form should seldom be used. Dialogue in a news story is used only to color the story and not to reproduce the interviews by which the facts were obtained. In gathering the facts of a story it is sometimes necessary to interview a number of people, but these interviews should not be quoted in the resulting story. Many a green reporter tries to give his story character by telling what the policeman on the corner, the janitor, and a small boy in the street told him about the incident. He succeeds only in dragging out the length of his story and confusing the reader. After all, the purpose of a newspaper is to give facts—and the clearer and the more direct the method the better will be the result.
In striving for clearness and interest a reporter must remember that one of his greatest assets is concreteness of expression. Of all forms of composition newspaper writing possesses probably the greatest opportunity for definiteness. Facts and events are its one concern; theories and abstractions are beyond its range. Hence the more definite and concrete its presentation of facts, the better will be its effect. The reporter should never generalize or present his statements hazily and uncertainly—a fact is a fact and must be presented as such. He must try to avoid such expressions as "several," "many," "a few"—it is usually possible to give the exact number. He must continually ask himself "how many?" "what kind?" "exactly when?" "exactly what?" Expressions like "about a dozen," "about thirty years old," "about a week ago," "about a block away," are never so effective as the exact facts and figures. Definite concrete details make a news story real and vivid. The real reporter of news is the one who can see a thing clearly and with every detail and present it as clearly and distinctly.