Smithy Kain gave to his master the best that his animal mind and soul possessed. No better memorial can be written even of man himself.
5. The Special Feature Story.—One step beyond the animal story is the special feature story. This kind of story is classed with the human interest story because it has no news value and because its only purpose is to entertain or to inform in a general way; and yet it rarely contains any human interest. There is no space in this book for a complete discussion of the special feature story—an entire volume might be devoted to the subject—but this form of story is often seen in the news columns of the daily papers and deserves a mention here. Ordinarily the special feature story is not written by reporters, although there is no reason why reporters should not use in this way many of the facts that come to them. The story usually comes from outside the newspaper office, from a contributor, from a syndicate, or from some other daily, weekly, or monthly publication; however a word or two here may suggest to the reporter the possibility of adding to his usefulness by writing such stories for his paper.
The special feature story may be almost anything. The name is used to designate timely magazine articles, timely write-ups for the Sunday edition, and timely squibs for the columns of the daily papers. The last use is the one that interests us and it interests us because it is very closely related to the human interest story. The editors usually call it a feature story because it is worth printing in spite of the fact that it has no news value. In this and in its timeliness it is like the human interest story. But it is not written for humor or pathos; its purpose is to entertain the reader. Its method is largely expository and its style may be anything; it may explain or it may simply comment in a witty way. The utilizing of otherwise useless by-products of the news is its purpose—in this it is very much like the animal story.
Subjects for feature stories may come from anywhere and may be almost anything. A very common kind of feature story is the weather story that many newspapers print every day. The weather is taken as the excuse for two or three stickfuls of print which explain and comment upon weather conditions, past, present and future. Growing out of this, there is the season story which deals with any subject that the season may suggest: the closing of Coney Island, the spring styles in men's hats, the first fur overcoat, Commencement presents, Easter eggs—anything in season. Further removed from the human interest story is the timely write-up which has no other purpose than to explain, in a more or less serious or sensible way, any interesting subject that comes to hand. The story purports not only to entertain but to inform as well. It has no news value and yet it is usually timely. Here are a few subjects selected at random from the daily papers: "He'll pay no tax on cake," explaining in a humorous way the customs methods that held up the importation of an Italian Christmas cake; "Clearing House for Brains," a description of the new employment bureau of the Princeton Club of New York; "Ideal man picked by the Barnard girl," a humorous resumé of some Barnard College class statistics; "Winning a Varsity Letter," telling what a varsity letter stands for, how it is won, and what the customs of the various colleges in regard to letters are; "Jerry Moore raises a record corn crop," telling how a fifteen-year-old boy won prizes with a little patch of corn.
These are just a few suggestions to open up to the reporter the vast field for special feature articles. To be sure, many of them are submitted by outsiders, but there is no reason why a reporter should not write these stories as well as human interest stories for his paper, since he is in the best position to get the material. Whenever a special feature story becomes too large for the daily edition there is always a possibility of selling it to the Sunday section or to a monthly magazine. The writing of special feature stories is directly in line with the reporter's work, because the ordinary method of gathering facts for a feature article and arranging them in an interesting, newsy way follows closely the method by which a reporter covers and writes a news story. Hence almost without exception the most successful magazine feature writers are, or have been, newspaper reporters.
XVI
DRAMATIC REPORTING
Dramatic reporting is one of the most misused of the newspaper reporter's activities. To many reporters, as well as to their editors, it is just an easy way of getting free admission to the theater in return for a half column of copy. Hence it is treated in an unjustly trivial way; the reports of theatrical productions are printed most often as space fillers or as a small advertisement in return for free tickets. But after all the work is an important one and should be done only by skillful and expert hands. Dramatic reporting is included in this book, not because it is thought possible to give the subject an adequate treatment, but because theatrical reporting is a branch of the newspaper trade that may fall to the hands of the youngest reporter. In mere justice to the stage the reporter who writes up a play should know something about the real significance of what he is doing. It is much easier to tell the beginner what not to do than to tell him exactly what to do. The faults in dramatic reporting are far more evident than the virtues; and yet there are some positive things that may be said on the subject.
The first important question in the whole matter is "Who does dramatic reporting?" One would like to answer, "Skilled critics of broad knowledge and experience." But unfortunately almost anybody does it—any one about the office who is willing to give up his evening to go to the theater. To be sure, many metropolitan papers employ skilled critics to write their dramatic copy and run the theatrical news over the critic's name. Some editors of smaller papers have the decency to do the work themselves. But in most cases the work is given to an ordinary reporter—and not infrequently to the greenest reporter on the staff. Worse than that, the work is seldom given to the same reporter continuously, but is passed around among all the members of the staff. Even a green cub may learn by experience how to report plays, but if the work falls to him only once a month his training is very meager. It would seem in these days of much discussion of the theater that editors would realize the power which they have over the stage through their favorable or unfavorable criticism. But they do not, perhaps because they know little about the stage, and the appeal must be made to their reporters. Every reporter, except upon the largest papers, has the opportunity sooner or later to give his opinion on a play. In anticipation of that opportunity these few words of advice are offered.