He knew what was great and beautiful in art, letters and life. To him Jesus was the greatest of men, and Rockefeller the meanest. Money was as unreal as people who buy books according to auction catalogues and bindings.
He died in his Morris chair with a book on his knees. There he was found, rigid and cold, several days afterwards by the grocer, who came to dun him for last month’s bill, which amounted to one dollar and eighty-five cents.
Julius Doerner had a big heart, a fine mind, was a Spartan by nature, German in sentimentality, a Yankee in shrewdness, a lover of truth, an enemy of hypocrisy and idleness; a friend of outcasts.
He knew books and men, and therefore could not make a success in selling books to men.
Chicagoans who met him on the street saw his long hair, his alpaca coat and his straw hat, and called him a freak; others who had met him thought him a queer one; the chosen few to whom he gave his friendship, loved him.
He was five feet, eight inches tall, wore locks and a beard that hadn’t been touched by shears for twenty-five years, didn’t give a damn for conventions and appearances, lived his own life, subservient to no one, lording over no one.
The world thought him poor. He was rich.
Requiescat in pace!
Kroch’s International Book Store on Michigan Boulevard is to the West what Brentano’s is to the East. Shopkeepers have become teachers and publicity agents. Their clients don’t know what they wish to purchase. They are too tired or too ignorant to read literary reviews. They let Mr. Kroch tell them what to read.
Mr. Kroch is an interesting little man. He wears a toupee and a broad kindly smile. He has the demeanor of a man who has risen from the ranks and is proud of it. He has kept pace with his success. Money has not turned his head. He knows that he owes gratitude to the authors whom he sells. The quainter his find, the more exclusive seems his taste, the more he pleases his clients, the greater will be his cash receipts. And so he has an open eye for authors who are not popular.