54, New Bond Street, London, W.

WRIGHT’S

Coal Tar

SOAP

is now known as the

Soldiers’ Soap.

It Soothes, Protects, Heals.

Bournemouth, 1916.

Dear Sirs,

I am sending you an extract from my son’s letter (he is on active service, somewhere in France). I wrote asking if I should send him vermin powder, and his reply is: “DON’T SEND ANY VERMIN POWDER, THANKS; I USE WRIGHT’S COAL TAR SOAP, THAT’S AS EFFECTIVE AND MUCH MORE PLEASANT.”