With that conception they must surely turn in the end, as we Socialists turn, to the most creative profession of all, to that great calling which with each generation renews the world’s “circle of ideas,” the Teachers!

The whole trend and purpose of this book from the outset has been to insist upon the mental quality of Socialism, to maintain that it is a business of conventions about property and plans of reorganization, that is to say, of changes and expansions of the ideas of men, changes and expansions of their spirit of action and their habitual circles of ideas. Unless you can change men’s minds you cannot effect Socialism, and when you have made clear and universal certain broad understandings, Socialism becomes a mere matter of science and devices and applied intelligence. That is the constructive Socialist’s position. Logically, therefore, he declares the teacher master of the situation. Ultimately the Socialist movement is teaching, and the most important people in the world from the Socialist’s point of view are those who teach—I mean of course not simply those who teach in schools, but those who teach in pulpits, in books, in the press, in universities and lecture-theatres, in parliaments and councils, in discussions and associations and experiments of every sort, and, last in my list but most important of all, those mothers and motherly women who teach little children in their earliest years. Every one, too, who enunciates a new and valid idea, or works out a new contrivance, is a teacher in this sense.

And these Teachers collectively, perpetually renew the collective mind. In the measure that in each successive generation they apprehend Socialism and transmit its spirit, is Socialism nearer its goal.

§ 2.

At the present time in America and all the western European countries, there is a collective mind, a public opinion made up of the most adventitious and interesting elements. It is not even a national or a racial thing, it is curiously international, curiously responsive to thought from every quarter; a something, vague here, clear there, here diffused, there concentrated. It demands the closest attention from Socialists this something, this something which is so hard to define and so impossible to deny—civilized feeling, the thought of our age, the mind of the world. It has organs, it has media, yet it is as hard to locate as the soul of a man. We know that somewhere in the brain and body of a man lives his Self; that you must preserve that brain entire, aërate it, nourish it lest it die and his whole being die, and yet you cannot say it is in this cell—or in that. So with an equal mystery of diffusion the mind of mankind exists. No man, no organization, no authority, can be more than a part of it. Twice at least have there been attempts of parts to be the whole; the Catholic Church and the Chinese Academy have each in varying measure sought to play the part of a collective mind for all humanity and failed. All individual achievement, fine books, splendid poems, great discoveries, new generalizations, lives of thought, are no more than flashes in this huge moral and intellectual being which grows now self-conscious and purposeful, just as a child grows out of its early self-ignorance to an elusive, indefinable, indisputable sense of itself. This collective mind has to be filled and nourished with the Socialist purpose, to receive and assimilate our great idea. That is the true work of Socialism.

Consider the organs and media of the collective mind as one finds them in England or America now, how hazardous they are and accidental! At the basis of this strange thought-process is the intelligence of the common man, once illiterate and accessible only to the crude, inarticulate influences of talk and rumour, now rapidly becoming educated, or at any rate educated to the level of a reader and writer, and responding more and more to literary influences. The great mass of the population is indeed at the present time like clay which has hitherto been a mere deadening influence underneath, but which this educational process, like some drying and heating influence upon that clay, is rendering resonant, capable of, in a dim answering way, ringing to the appeals made upon it. Reaching through this mass, appealing to it in various degrees at various levels and to various ends, there are a number of systems of organizations of unknown value and power. Its response, such as it is, robbed by multitudinousness of any personality or articulation, is a broad emotional impulse.

Above this fundamental mass is the growing moiety which has a conscious thought-process, of a sort. Its fundamental ideas, its preconceptions, are begotten of a mixture of social traditions learnt at home and in school and from the suggestions of contemporary customs and affairs. But it reads and listens more or less. And scattered through this, here and there, are people really learning, really increasing and accumulating knowledge, really thinking and conversing—the active mind-cells, as it were, of the world. Their ideas are conveyed into the mass much as impulses are conveyed into an imperfectly innervated tissue, they are conveyed by books and pamphlets, by lecturing, by magazine articles and newspaper articles, by the agency of the pulpit, by organized propaganda, by political display and campaigns. The gross effect is considerable, but it is just as well that the Socialist should look a little closely at the economic processes that underlie these intellectual activities at the present time. Except for the universities and much of the public educational organization, except for a few pulpits endowed for good under conditions that limit freedom of thought and expression, except for certain needy and impecunious propagandas, the whole of this apparatus of public thought and discussion to-day has been created and is sustained by commercial necessity.

For example, consider what is I suppose by far the most important vehicle of ideas at the present time, which for a huge majority of adults is the sole vehicle of ideas, the newspaper. It is universal because it is cheap, and it is cheap because the cost of production is paid for by the advertisements of private enterprise. The newspaper is to a very large extent parasitic upon competition; its criticism, its discussion, its correspondence, are, from the business point of view, written on the backs of puffs of competing tobaccos, soaps, medicines and the like. No newspaper could pay upon its sales alone, and the same thing is true of most popular magazines and weekly publications. It is highly probable that whatever checks public advertisement in other directions, the prohibition of bill-posting upon hoardings, for example, the protection of scenery, railway carriages and architecture from the advertiser, stimulates the production of attractive literature. Necessarily what is published in newspapers and magazines must be acceptable to advertising businesses and not too openly contrary to their interests. With that limitation the newspapers provide a singularly free and various arena for discussion at the present time. It must, however, be obvious that to advance towards Socialism is, if not to undermine the newspaper altogether, at least to change very profoundly this material vehicle of popular thought….

The newspaper disseminates ideas. So, too, does the book and the pamphlet, and so far as these latter are concerned, their distribution does not at present rest in the same degree upon their value as vehicles of advertisement. They are saleable things unaided. The average book of to-day at its nominal price of six shillings pays in itself and supports its producers. So in a lesser degree does the sixpenny pamphlet, but neither book nor pamphlet reach so wide a public as the halfpenny and penny press. The methods and media of the book trade have grown up, no man designing them; they change, and no one is able to foretell the effect of their changes. At present there is a great movement to cheapen new books, and it would seem the cheapening is partly to be made up for in enhanced sales and partly by an increased use of new books for advertisement. Many people consider this cheapening of new books as being detrimental to the interests of all but the most vulgarly popular authors. They believe it will increase the difficulty of new writers, and hopelessly impoverish just the finest element in our literary life, those original and exceptional minds who demand educated appreciation and do not appeal to the man in the street. This may or may not be true; the aspect of interest to Socialists is that here is a process going on which is likely to produce the most far-reaching results upon the collective mind, upon that thought-process of the whole community which is necessary for the progressive organization of Society. It is a process which is likely to spread one type of writer far and wide, which may silence or demoralize another, which may vulgarize and debase discussion, and which will certainly make literature far more dependent than it is at present upon the goodwill of advertising firms. Yet as Socialists they have no ideas whatever in this matter; their project of activities ignores it altogether….

Books and newspapers constitute two among the chief mental organs of a modern community, but almost, if not equally important is that great apparatus for the dissemination of ideas made up of the pulpits and lecture halls of a thousand sects and societies. Towards all these things Socialism has hitherto maintained an absurd attitude of laissez faire….