THE LIFE STORY OF ORISON SWETT MARDEN, by Margaret Connolly. New York: The Thomas Y. Crowell Company. [The American Mercury, February, 1926.]

If Dr. Martin had not written his first book, said Frank A. Munsey one day, he would have been a millionaire. By Munseyan standards, praise could go no higher—and Munsey knew his man, for they were fellow-waiters in a Summer hotel back in the ’70’s and kept up friendly exchange until Marden’s death in 1924. Both sprang from the hard, inhospitable soil of Northern New England, both knew dire poverty in youth, both got somewhere a yearning for literary exercises, and both cherished an immense respect for the dollar. But though fate brought them together when they were young, they chose different paths later on. Munsey, with “Afloat in a Great City,” “The Boy Broker,” and other inspirational master-works behind him, abandoned beautiful letters for the stock market, and eventually gathered in so much money that he could afford to butcher great newspapers in sheer excess of animal spirits, as lesser men butcher clay pigeons. Marden, going the other way, abandoned the hotel business, for which he seemed to have had genius, for the pen, and devoted the last thirty years of his life to composition.

His bibliography runs to a hundred or more volumes—a colossal, relentless, overwhelming deluge of bilge. All his books have the same subject: getting on in the world. That was, to him, the only conceivable goal of human aspiration. Day in and day out, for three decades, he preached his simple gospel to all mankind, not only in his books, but also in countless pamphlets, in lectures, and in the pages of his magazine, Success. Its success was instantaneous and durable. His first book, “Pushing to the Front,” rapidly went through a dozen editions, and was presently translated into a dozen foreign languages. It remained, to the end, his best-seller, but it had many formidable rivals. Altogether, his writings in book-form must have reached a total of 20,000,000 copies, including 3,000,000 in twenty-five tongues other than English. In Germany alone he sold more than 500,000 copies of thirty volumes. He remains to-day the most popular of American authors in Europe, and by immense odds. I have encountered translations of his books on the news-stands of remote towns in Spain, Poland and Czecho-Slovakia. In places where even Mark Twain is unknown—nay, even Jack London, Upton Sinclair and James Oliver Curwood—he holds aloft the banner of American literature.

I lack the stomach for the job myself, but I think a lot could be learned about the psychology of Homo boobiens through an intensive study of Marden’s vast shelf of books. The few I have read seem to be exactly alike; no doubt all the rest resemble them very closely. What they preach, in brief, is the high value of hopefulness, hard work, high purpose and unflagging resolution. The appeal is to the natural discontent and vague aspiration of the common man. The remedy offered is partly practical and partly mystical—practical in its insistence upon the sound utility of the lowly virtues, mystical in its constant implication that matter will always yield to mind, that high thinking has a cash value. An evil philosophy? Surely not. A valid one? There it is not so easy to answer. Marden is full of proofs that what he preaches works—but only too often those proofs show the incredible appositeness and impeccability of patent-medicine testimonials. How many false hopes he must have raised in his day! One imagines humble hearts leaping to the gaudy tales of Judge Elbert Gary, Beethoven and Edison in the darkest reaches of Montenegro, Norway and Tennessee. Down went the dose, but was the patient actually cured? Well, perhaps, he at least felt better—and that was something. Marden was not to be pinned down to clinical records; he was, in his way, a poet, and even more a prophet. A religious exaltation was in him; he knew how to roll his eyes. The first article of his creed was that it was a sin to despair—that realism was a black crime against the Holy Ghost. He reduced the Beatitudes to one: Blessed are they that believe in their stars, and are up and doing.

His influence was immense, and perhaps mainly for the good. He soothed his customers with his optimistic taffy, and made them happier. It is, indeed, small wonder that eminent figures in finance and industry admired him greatly, and gave his books to their slaves. He turned the discontents of those slaves inward; instead of going on strike and breaking windows they sat up nights trying to generate inspiration and practicing hope and patience. He was thus a useful citizen in a democratic state, and comparable to the Rev. Dr. Billy Sunday. He preached a Direct Action of a benign and laudable sort, with Service running through it. His mark shines brilliantly from the forehead of every Y. M. C. A. secretary in the land, and from the foreheads, too, of most of the editorial writers. Many lesser platitudinarians followed him—for example, Dr. Frank Crane and the Rev. Dr. Henry van Dyke—, but he kept ahead of all of them. None other could put the obvious into such mellow and caressing terms. None other could so completely cast off all doubts and misgivings. When he spit on his hands and let himself out, the whole world began to sparkle like a Christmas tree. He was Kiwanis incarnate, with whispers of the Salvation Army. In early manhood he had cast off the demoniacal theology of his native hills, but one treasure of his Puritan heritage he retained to the end: he knew precisely and certainly what God wanted His children to be and do. God wanted them to be happy, and He wanted them to attain to happiness by working hard, saving money, obeying the boss, and keeping on the lookout for better jobs. Thus, after a hiatus of 137 years, Marden took up the torch of Poor Richard. He was, in his way, the American St. Paul. He was the pa of Kiwanis. He carried the gospel of American optimism to all the four quarters of the world.

9
A Modern Masterpiece

THE POET ASSASSINATED, by Guillaume Apollinaire, translated from the French by Matthew Josephson. New York: The Broom Publishing Company. [The American Mercury, March, 1924.]

Whatever may be said against the young literary lions of the Foetal School, whether by such hoary iconoclasts as Ernest Boyd or by such virginal presbyters as John S. Sumner, the saving fact remains that the boys and girls have, beneath their false-faces, a sense of humor, and are not shy about playing it upon one another. Such passionate pioneers of the movement as Broom and the Little Review printed, in their day, capital parodies in every issue, many of them, I believe, deliberate and malicious—parodies of Ezra Pound by the Baroness Elsa von Freytag-Loringhoven, and of the Baroness Elsa Freytag-Loringhoven by E. E. Cummings, and of E. E. Cummings by young Roosevelt J. Yahwitz, Harvard ’27. And the thing goes on to this day. Ah, that the rev. seniors of the Hypoendocrinal School were as gay and goatish! Ah, specifically, that Dr. Paul Elmer More would occasionally do a salacious burlesque of Dr. Brander Matthews, and that Dr. Matthews would exercise his forecastle wit upon the Pennsylvania Silurian, Prof. Fred Lewis Pattee!

In the present work, beautifully printed by the Broom Press, there is jocosity in the grand manner. For a long while past, as time goes among such neo-logomaniacs, the youths of the movement have been whooping up one Guillaume Apollinaire. When this Apollinaire died in 1918, so they lamented, there passed out the greatest creative mind that France had seen since the Middle Ages. He was to Jean Cocteau, even, as Cocteau was to Eugène Sue. His books were uncompromising and revolutionary; had he lived he would have done to the banal prose of the Babbitts of letters what Eric Satie has done to the art of the fugue. Such news was not only printed in the Tendenz magazines that come and go; it was transmitted by word of mouth from end to end of Greenwich Village. More, it percolated to graver quarters. The estimable Dial let it be known that Apollinaire was a profound influence on the literature and perhaps still more on the art and spirit of this modern period. Once, when Dr. Canby was off lecturing in Lancaster, Pa., his name even got into the Literary Review.

This electric rumor of him was helped to prosperity by the fact that specific data about him were extremely hard to come by. His books seemed to be rare—some of them, indeed, unprocurable—, and even when one of them was obtained and examined it turned out to be largely unintelligible. He wrote, it appeared, in an occult dialect, partly made up of fantastic slang from the French army. He gave to old words new and mysterious meanings. He kept wholly outside the vocabulary at the back of “College French.” Even returning exiles from La Rotonde were baffled by some of his phrases; all that they could venture was that they were unprecedented and probably obscene. But the Village, as everyone knows, does not spurn the cabalistic; on the contrary, it embraces and venerates the cabalistic. Apollinaire grew in fame as he became unscrutable. Displacing Cocteau, Paul Morand, Harry Kemp, T. S. Eliot, André Salmon, Paul Valéry, Maxwell Bodenheim, Jean Giraudoux and all the other gods of that checkered dynasty, he was lifted to the first place in the Valhalla of the Advanced Thinkers. It was Apollinaire’s year....