No doubt you think that I exaggerate—perhaps even that I lie. If so, then consider this specimen—the first paragraph of Chapter XIII of “The Theory of the Leisure Class”:
In an increasing proportion as time goes on, the anthropomorphic cult, with its code of devout observances, suffers a progressive disintegration through the stress of economic exigencies and the decay of the system of status. As this disintegration proceeds, there come to be associated and blended with the devout attitude certain other motives and impulses that are not always of an anthropomorphic origin, nor traceable to the habit of personal subservience. Not all of these subsidiary impulses that blend with the bait of devoutness in the later devotional life are altogether congruous with the devout attitude or with the anthropomorphic apprehension of sequence of phenomena. Their origin being not the same, their action upon the scheme of devout life is also not in the same direction. In many ways they traverse the underlying norm of subservience or vicarious life to which the code of devout observances and the ecclesiastical and sacerdotal institutions are to be traced as their substantial basis. Through the presence of these alien motives the social and industrial régime of status gradually disintegrates, and the canon of personal subservience loses the support derived from an unbroken tradition. Extraneous habits and proclivities encroach upon the field of action occupied by this canon, and it presently comes about that the ecclesiastical and sacerdotal structures are partially converted to other uses, in some measure alien to the purposes of the scheme of devout life as it stood in the days of the most vigorous and characteristic development of the priesthood.
Well, what have we here? What does this appalling salvo of rhetorical artillery signify? What is the sweating professor trying to say? What is his Message now? Simply that in the course of time, the worship of God is commonly corrupted by other enterprises, and that the church, ceasing to be a mere temple of adoration, becomes the headquarters of these other enterprises. More simply still, that men sometimes vary serving God by serving other men, which means, of course, serving themselves. This bald platitude, which must be obvious to any child who has ever been to a church bazaar or a parish house, is here tortured, worried and run through rollers until it is spread out to 241 words, of which fully 200 are unnecessary. The next paragraph is even worse. In it the master undertakes to explain in his peculiar dialect the meaning of “that non-reverent sense of æsthetic congruity with the environment which is left as a residue of the latter-day act of worship after elimination of its anthropomorphic content.” Just what does he mean by this “non-reverent sense of æsthetic congruity”? I have studied the whole paragraph for three days, halting only for prayer and sleep, and I have come to certain conclusions. I may be wrong, but nevertheless it is the best that I can do. What I conclude is this: he is trying to say that many people go to church, not because they are afraid of the devil but because they enjoy the music, and like to look at the stained glass, the potted lilies and the rev. pastor. To get this profound and highly original observation upon paper, he wastes, not merely 241, but more than 300 words! To say what might be said on a postage stamp he takes more than a page in his book!...
And so it goes, alas, alas, in all his other volumes—a cent’s worth of information wrapped in a bale of polysyllables. In “The Higher Learning in America” the thing perhaps reaches its damndest and worst. It is as if the practice of that incredibly obscure and malodorous style were a relentless disease, a sort of progressive intellectual diabetes, a leprosy of the horse sense. Words are flung upon words until all recollection that there must be a meaning in them, a ground and excuse for them, is lost. One wanders in a labyrinth of nouns, adjectives, verbs, pronouns, adverbs, prepositions, conjunctions and participles, most of them swollen and nearly all of them unable to walk. It is difficult to imagine worse English, within the limits of intelligible grammar. It is clumsy, affected, opaque, bombastic, windy, empty. It is without grace or distinction and it is often without the most elementary order. The learned professor gets himself enmeshed in his gnarled sentences like a bull trapped by barbed wire, and his efforts to extricate himself are quite as furious and quite as spectacular. He heaves, he leaps, he writhes; at times he seems to be at the point of yelling for the police. It is a picture to bemuse the vulgar and to give the judicious grief.
Worse, there is nothing at the bottom of all this strident wind-music—the ideas it is designed to set forth are, in the overwhelming main, poor ideas, and often they are ideas that are almost idiotic. One never gets the thrill of sharp and original thinking, dexterously put into phrases. The concepts underlying, say, “The Theory of the Leisure Class” are simply Socialism and water; the concepts underlying “The Higher Learning in America” are so childishly obvious that even the poor drudges who write editorials for newspapers have often voiced them. When, now and then, the professor tires of this emission of stale bosh and attempts flights of a more original character, he straightway comes tumbling down into absurdity. What the reader then has to struggle with is not only intolerably bad writing, but also loose, flabby, cocksure and preposterous thinking.... Again I take refuge in an example. It is from Chapter IV of “The Theory of the Leisure Class.” The problem before the author here has to do with the social convention which frowns upon the consumption of alcohol by women—at least to the extent to which men may consume it decorously. Well, then, what is his explanation of this convention? Here, in brief, is his process of reasoning:
1. The leisure class, which is the predatory class of feudal times, reserves all luxuries for itself, and disapproves their use by members of the lower classes, for this use takes away their charm by taking away their exclusive possession.
2. Women are chattels in the possession of the leisure class, and hence subject to the rules made for inferiors. “The patriarchal tradition ... says that the woman, being a chattel, should consume only what is necessary to her sustenance, except so far as her further consumption contributes to the comfort or the good repute of her master.”
3. The consumption of alcohol contributes nothing to the comfort or good repute of the woman’s master, but “detracts sensibly from the comfort or pleasure” of her master. Ergo, she is forbidden to drink.
This, I believe, is a fair specimen of the Veblenian ratiocination. Observe it well, for it is typical. That is to say, it starts off with a gratuitous and highly dubious assumption, proceeds to an equally dubious deduction, and then ends with a platitude which begs the whole question. What sound reason is there for believing that exclusive possession is the hall-mark of luxury? There is none that I can see. It may be true of a few luxuries, but it is certainly not true of the most familiar ones. Do I enjoy a decent bath because I know that John Smith cannot afford one—or because I delight in being clean? Do I admire Beethoven’s Fifth Symphony because it is incomprehensible to Congressmen and Methodists—or because I genuinely love music? Do I prefer terrapin à la Maryland to fried liver because plow-hands must put up with the liver—or because the terrapin is intrinsically a more charming dose? Do I prefer kissing a pretty girl to kissing a charwoman because even a janitor may kiss a charwoman—or because the pretty girl looks better, smells better and kisses better? Now and then, to be sure, the idea of exclusive possession enters into the concept of luxury. I may, if I am a bibliophile, esteem a book because it is a unique first edition. I may, if I am fond, esteem a woman because she smiles on no one else. But even here, save in a very small minority of cases, other attractions plainly enter into the matter. It pleases me to have a unique first edition, but I wouldn’t care anything for a unique first edition of Robert W. Chambers or Elinor Glyn; the author must have my respect, the book must be intrinsically valuable, there must be much more to it than its mere uniqueness. And if, being fond, I glory in the exclusive smiles of a certain Miss —— or Mrs. ——, then surely my satisfaction depends chiefly upon the lady herself, and not upon my mere monopoly. Would I delight in the fidelity of the charwoman? Would it give me any joy to learn that, through a sense of duty to me, she had ceased to kiss the janitor?
Confronted by such considerations, it seems to me that there is little truth left in Prof. Dr. Veblen’s theory of conspicuous consumption and conspicuous waste—that what remains of it, after it is practically applied a few times, is no more than a wraith of balderdash. In so far as it is true it is obvious. All the professor accomplishes with it is to take what every one knows and pump it up to such proportions that every one begins to doubt it. What could be plainer than his failure in the case just cited? He starts off with a platitude, and ends in absurdity. No one denies, I take it, that in a clearly limited sense, women occupy a place in the world—or, more accurately, aspire to a place in the world—that is a good deal like that of a chattel. Marriage, the goal of their only honest and permanent hopes, invades their individuality; a married woman becomes the function of another individuality. Thus the appearance she presents to the world is often the mirror of her husband’s egoism. A rich man hangs his wife with expensive clothes and jewels for the same reason, among others, that he adorns his own head with a plug hat: to notify everybody that he can afford it—in brief, to excite the envy of Socialists. But he also does it, let us hope, for another and far better and more powerful reason, to wit, that she intrigues him, that he delights in her, that he loves her—and so wants to make her gaudy and happy. This reason may not appeal to Socialist sociologists. In Russia, according to an old scandal (officially endorsed by the British bureau for pulling Yankee noses) the Bolsheviki actually repudiated it as insane. Nevertheless, it continues to appeal very forcibly to the majority of normal husbands in the nations of the West, and I am convinced that it is a hundred times as potent as any other reason. The American husband, in particular, dresses his wife like a circus horse, not primarily because he wants to display his wealth upon her person, but because he is a soft and moony fellow and ever ready to yield to her desires, however preposterous. If any conception of her as a chattel were actively in him, even unconsciously, he would be a good deal less her slave. As it is, her vicarious practice of conspicuous waste commonly reaches such a development that her master himself is forced into renunciations—which brings Prof. Dr. Veblen’s theory to self-destruction.