Returning Empty Containers

Many shippers will doubtless find it desirable and economical to have the customer save the containers and return them after a sufficient number have accumulated. When so returned the postage on empty cases still in usable condition is less than the cost of new ones. The consumer should receive credit for the postage required to return them. Many of the containers are made in “knocked-down” style, i. e., to take apart and fold so they can be made into a much smaller package or parcel. Containers which are knocked down to be returned should be packed in such a way that there will be no edges or points projecting without support or protection, as such projections are likely to be broken or crushed in the mails.

The cost of the container is necessarily included in the price of the eggs to the consumer. It is therefore to the interest of the consumer to take proper care of containers and to save or return all that are in usable condition. Since the return of containers will have some effect on the price of the eggs, the proper spirit of thrift should cause the consumer to take care of all returnable empties and to send them back in accordance with whatever agreement or understanding may exist between the producer and himself.

Method of Bringing Producer and Consumer Together

One of the problems to the average farmer is how to secure customers who desire eggs direct from the farm. In other words, the question is, “How shall I come in contact with the person who wants my product?”

An occasional contact may be secured through acquaintance in the city or town where a parcel-post market is sought. Contact might also be secured by a small advertisement in a city or town paper, stating the number of eggs available per week. The postmasters in a number of large cities have issued lists of consumers which ought to be helpful. In France city dwellers make these business arrangements in summer when in the country on their holiday. Consumers who will not take trouble about these relatively small things should not complain of the high cost of food products.

Additional contact ought to be more easily obtained than the original contact, for the simple reason that if a producer supplies satisfactory eggs the person receiving them is almost sure to obtain other customers for him by speaking well of his product. It might be said that the reputation a parcel-post shipper makes with his first customers will very largely determine his success or failure in marketing by this method.

The matter of holding business once secured and securing additional business is important. One of the serious drawbacks of ordinary farming is the great irregularity of income during the year. The development of a regular parcel-post business in eggs and the numerous other products that may be marketed by this means will increase the income and distribute it better throughout the year. Once a customer has been secured, every endeavor should be made to furnish strictly high-grade goods and to deal fairly, promptly, and satisfactorily, so that the customer may be retained. When a reputation has been established for products of high quality and for fair dealing, the holding of customers and securing new ones will be a comparatively simple matter.

Fixing Fair Prices

As the object of parcel-post dealing is to get slightly increased prices for the producer and better products at the same price, or the same class of products at lower prices, for the consumer, the question of arriving at prices fair to both is important. It is also difficult.