He inserted an ad. in some country newspapers, offering to make “dull razors sharp or no pay,” to return the razor, post paid, in twenty-four hours, and if the customer was satisfied, he was to send him 25 cents.
A lot of them came in, all were sharpened and returned, and most of them were paid for. But he had a good list of names, secured in this way, and to these he sent a neatly written booklet, containing illustrations of many articles in the way of shaving supplies he carried in stock, and the orders he received from these made him a good profit, besides the amount he was ahead on the razors he honed. The few losses did not count, for he was out only 2 cents on each for postage, and those that did pay placed him far ahead.
PLAN No. 251. SUCCESSFUL SALE, YET DIDN’T ADVERTISE
It isn’t often we hear of anyone who succeeds in selling a product without newspaper advertising, but here is the case of a young man in a small city who did.
This young man was putting up a very good cough remedy, and the first he made he left with the druggists to sell. They liked it, and sold it rapidly. Then he watched for the country merchants at the court house, the hotels, and other places, and many of them agreed to carry his remedy and push it, which made a great many more sales. In a few months every store within 15 miles of his home town was selling it. Then a wholesale grocery house took it up and, through its 15 traveling salesmen, introduced it in three states, covering several hundred miles. He demonstrated the wisdom of covering a small territory in the beginning, and gradually increased it.
PLAN No. 252. LOCAL VIEW CALENDERS
A young printer in Los Angeles made money by getting a number of excellent photographs of local views, and printing calendars for city merchants, with these views as the prominent feature of each calendar.
PLAN No. 253. AMATEUR PRINTER AND HAND PRESS
A very young man who had worked in a printing office for a couple of years decided to go into business for himself on a small scale, so he bought a small hand press that could be carried from place to place, and visited country fairs, picnics, summer resorts, and other places where people gather for recreation, and did a nice business printing calling cards and other small jobs. When he had a little leisure, he went among the smaller merchants in out-of-the-way sections of the country and printed letter heads, envelopes, business cards, etc., and in this way made a good living.