A large board, neatly painted, and lettered, was made the background of the clock, and on this was shown the exact time at which all street cars left that corner, while generous spaces were left on the board for advertising purposes. As everybody looked at that clock several times per day, it was regarded as good advertising and the merchants in each locality purchased the available space.
PLAN No. 359. MAKING HAIR CHAINS
A lady in Illinois, has for years earned considerable money by making chains from human hair, and selling them to both men and women. Chains for men are from 9 to 10 inches long, and sell for $1 to $5 each. Those for women are about 22 inches in length and the charge for making these ranges from $3 to $10 each.
She has been at this work so long that she has developed great speed in making the chains, and she has no difficulty in finding a market for her products. She has a comfortable and steady income from her work.
PLAN No. 360. NEWSPAPER MAN OBTAINED BUSINESS WHEN SICK
He was the owner of a daily paper in a town, which had secured a stock convention. This convention was to take place in a week and here he was sick in bed and unable to secure business from his advertisers.
Thinking the situation over one day the idea came to him, why not prepare their advertisements from the copy they had previously used and then send a day letter and make a bid for their business.
This idea he acted on at once. He fortunately found a copy of a paper carrying advertisements for the desired companies—where the convention met the year before.
His day letter ran something like this: “Stock convention to open here on ---- (date). A large attendance certain. Your copy amounting to 1⁄2 page run in ------------ paper is before me and suggest this be run in my Sunday, Monday and Tuesday editions of ----. Cost for 3 times 1⁄2 page $------. Wire answer at my expense.”
Out of 15 day letters sent he received answers from 12 to run ads. as suggested.