The farmers and the city people were only too glad of such an opportunity to save money on their purchases, and the young farmer with an idea soon had established a business that yielded a good living every year.
PLAN No. 390. GROUP-CIRCULARIZING
A wide-awake advertising man in a western city employed a plan for sending out circulars that not only reached every farmer in his county, and brought a large volume of trade to certain merchants in his own city and surrounding towns, but netted him a regular income of over $2,000 a year. And it cost him less than $250 to get the business started.
He traveled by automobile to each township in the county, and calling upon the various township clerks he secured the name of every farmer, with his correct post office address, paying the clerk a small amount for his assistance in preparing the list.
With these lists all properly prepared, he called upon several enterprising merchants in his home city, showed them what he had, and offered to mail out their circulars for just half of what it would cost them for postage alone, even if they had the names, and thus save them the time and trouble of mailing the circulars themselves. To mail out 500 circulars would cost each merchant $5, besides the envelopes, 75 cents, and to have them mailed to a reliable list for $2.50 was a “snap” but few would turn down, and it was no trouble at all to find ten merchants who were only too glad to supply him with the circulars, already printed and ready for mailing.
Placing these ten circulars in one envelope, he sent them to 500 farmers on his list, at a cost of one cent for the ten envelopes, and received $25 for doing so. This cost him $5, and he was $20 ahead on each batch sent out, so that the merchants were pleased and he was profited. As he managed to send out an average of two sets a week, he made $40 a week clear, and saved his patrons considerable in postage.
PLAN No. 391. MADE COMMON PICTURES LOOK LIKE OIL PAINTINGS
Here is the way a man, who knew very little about drawing or painting, made any ordinary picture look like an expensive oil painting, and made a living by doing this work. He did it according to the following instructions:
“Take common window-glass the size of your picture and clean it well; take 6 ounces balsam of fir and 3 ounces turpentine; put them in a bottle and shake well together until thoroughly mixed. Now give one side of the glass a heavy coat of the mixture, then place the picture on with face side down; press the picture firmly and evenly on the glass, then give the back of the picture a heavy coat of the balsam mixture and rub with the fingers until it adheres firmly to the glass and the face of the picture is free from spots. After you have done this, put the picture where it will be free from dust until it dries; it is then ready for the paint.
“Brushes for painting the pictures should be artists’ round sable brushes with long handles, Nos. 1 and 7. Paint the dark part of the eyes first, dark or blue, as you may fancy; then color the cheeks and lips; after the dark part of the eyes is dry, paint the white part. Color the dress to suit your taste, but whatever part of the dress you want to be white you must paint first. Paint gold ornaments with yellow paint. Give the picture three coats of every color you use, letting each coat dry separately, leaving the flesh color until the last, letting the rest of the picture dry well before applying it, then give it three separate coats.