Plan No. 32. Pure Water his First Thought
An epidemic of typhoid fever broke out in his city about that time, the cause of which was found to be in the water supply, and the means of excluding the disease germs from the water that came from the faucets assumed the form of an imperative demand. This man had some circulars printed, calling attention to the efficiency of his filters, and sent boys to distribute them all over the city.
Then agents were sent out to the houses to show the filters and offer them for rent at 10 cents each a month, a fresh filter to be installed every month. The agents were given one-half of all the money they collected, and as nine in every ten households gave them contracts, both agents and originator of the plan realized a steady and handsome income.
At the end of the month the agent would call at each house, take off the old filter, attach the other end to the faucet, set a clean glass under it, turn on the water and show the lady a glass filled with impurities. That would settle it. She would at once hand over another 10 cents for a fresh filter, and the agent would proceed to the next house.
Between 5,000 and 6,000 filters were thus kept rented, the old ones refilled with fresh material, and the man who used this plan and a little money not only saved hundreds of lives, but cleared up over $13,000 for himself in three years’ time.
PLAN No. 33. CLIPS PERSONAL NOTICES FROM NEWSPAPER
Not the big press clipping bureau, with its elaborately furnished offices and scores of employes, but one which any energetic young man or woman may start in a small way, and earn more than a comfortable living, while increasing the scope and revenues of the business. Here is how a bright young fellow did it:
Realizing the pride and vanity many people feel in seeing their names in print, and calculating on their curiosity as well, he subscribed for a number of papers in near-by cities and towns, and pays particular attention to the personal paragraph columns of them all.
He carefully notes the name and address of any person named in these paragraphs and sends him or her a letter stating that their name was mentioned in a newspaper on a certain day, adding that it might be of interest to the person named, and that he will send the clipping for 25 cents.
Curiosity alone will impel most people to send the small amount required to obtain the article in question and this young man received seven orders and remittances from every ten letters he mails out. To mail fifty letters per day would cost him $1 for postage, and to fill the thirty-five orders received, $1.05 more, or a total expense of $2.05. He would receive $8.75, and his profit would be $6.70 a day.