An advertising man in a western city made $1,000 within a few months by purchasing a certain amount of space in the “patent insides” of a number of weekly papers supplied by a newspaper union, at 3 cents per inch, and selling it to city merchants and other advertisers at 5 cents per line. By signing up contracts for three or six months or a year, and filling the space with the ads. so contracted for, he derived a regular income from this source that enabled him to live well. This plan required sales ability plus hard work to make it a success.
PLAN No. 422. SPECIAL DIRECTORIES IN “PATENT INSIDES”
A Middle-Western man, with some newspaper experience, arranged with a newspaper union supplying “patent insides” to handle a certain amount of space in a stated number of weekly papers using their ready-print sheets, at a rate of 3 cents per inch.
Then he had illustrated two-column heads made for several lines of business, such as: “Where to Eat When in Town,” followed by a list of restaurants, cafes, etc., each occupying two inches of space; “Where to Stop When in Town,” for hotels, rooming-houses, etc.; “Where to Buy When in Town,” for merchants in all lines.
He had but little trouble in filling these spaces with ads. that paid good prices, and made a handsome profit on the plan.
PLAN No. 423. BOOSTING HOME INDUSTRIES
A special writer in a northwestern daily introduced a novel feature for the paper, upon which he was working on a commission basis, by conducting a manufacturers’ page, to appear on a certain day each week.
He had a zinc etching made, showing a large manufacturing plant, with heavy, black smoke pouring from several tall chimneys, and with every indication of great activity about the place. Under this cut, in heavy, black type, were the words: “Buy Home Manufactured Goods.” Below this appeared write-ups and small display ads. of the various manufacturing enterprises in the city, and in the center a strong argument favoring the patronizing of home industries, in order to encourage the growth of those already established, induce others to come, and thus keep the money of the home people at home, where everyone would have a chance to get some of it back through the increased prosperity that would ensue as a result of this commendable course.
Each manufacturer was asked, and generally consented, to run a certain number of lines or inches of space in this department, and it was not long before the manufacturers’ page was one of the most prominent features of the paper. Not only that, but the commissions of the young man who started and conducted this department amounted to more than the salary of the highest-paid man on the paper.