He therefore advertised in the papers of his own and surrounding cities, offering a thorough course of instruction in the designing and writing of advertisements, which instructions would be sent by mail upon receipt of $10, and many replies were received.
He accordingly prepared and had printed in attractive and comprehensive form a series of five brief lectures, as follows:
“General Instructions”; “The Study of Type”; “Measurements and Lay-Out”; “Building the Ad”; “Proof-Reading”; with instructions and examples relating to each, which made it easy to understand and apply, and proved a great aid to those who wished to make ad. writing a life business.
He received many letters expressing deep gratitude for the assistance thus afforded aspiring publicity specialists. This work yielded him a revenue of over $2,000 a year.
PLAN No. 566. AN ALUMNI DIRECTORY
The former president of the alumni association of a high school in a prominent western city figured out a plan which brought a great deal of pleasure to all its members, and incidentally netted him a profit of $2,000 for about two months’ work.
He accomplished this by interviewing the principal of the high school, who was able to supply him with the names and addresses of nearly 80 per cent of the alumni members, and the balance he secured by calling upon those in close touch with such as had located elsewhere.
When his list was completed, he secured advertisements sufficient to fill several pages, charged a good price for his space, and had the entire collection printed in attractive directory form.
Then he sent letters to all the members whose names were to appear in the book, announced the publication thereof, and placed the price at $1 per copy. The dollars came in until he had received over five hundred of them, and, having collected for the advertising and paid for the printing, he found he had $2,000 left. Then he went to other cities and did the same thing.